Is your business website on the first page of Google?
If it’s not, you’re not only losing ground to your online competitors but also leaving money on the table. At least 60 percent of online experiences begin on a search engine and the top 3 results get most of the organic traffic.
If your business’s website has made it to the second page of Google search results you might be thinking you’ve done well, but there’s nothing to be proud about, really. The second page is just as insignificant as the last page!
Here’s the good news. Positions on the first page are not permanent. With a good SEO strategy, it’s possible to rise through the ranks and conquer the top spot.
Read on for some of the most effective strategies to deploy.
Website Design
When most people (who aren’t SEO experts) think of what they can do to get on the first page of Google, website design isn’t one of the first things that come to mind. Yet, this is one of the most important search engine ranking factors.
In the past, Google didn’t give a hoot about website design. But as more and more people started accessing the web from mobile devices, the need to build websites that could be accessed from any internet-enabled device rose.
This is where responsive website design comes in. When your website can seamlessly adapt to the screen size of any device, Google will notice and possibly reward you with a better rank.
Website design isn’t just about making your website responsive. It’s also about designing a site that’s intuitive and user-friendly. This will help ensure visitors spend more time on the website and navigate to other pages, which keeps the bounce rate low.
Link Building
Link building, particularly backlinks, is a powerful strategy that, if implemented correctly, will get your website on Google’s first page – and keep it there.
Backlinking is all about getting other websites to link back to your website’s page. The more backlinks you get, the more Google’s algorithm thinks your website is authoritative. This is the kind of websites Google wants its users to find when searching.
So, how do you build backlinks?
Create great content and post it on your website or blog. Content is a powerful SEO strategy, but it delivers the best results when coupled with link building.
When you have top content on your blog, other people will come across it when researching online, and if they find it useful, they can link back to it in their own online content. And just like that, without asking or spending a dime, you’ll start building organic backlinks.
Link building is a complex strategy; you need to learn more about it lest you make costly mistakes.
Get Professional Help
Anyone can learn, design, and implement an SEO strategy. As a business owner, however, chances are you don’t have the time to learn SEO. And even if you do, your time is better spent on other business tasks.
When you went fast, long-lasting results, it’s best to get professional help. A digital marketing agency will design a custom SEO strategy for your website and deliver the results.
That’s How to Get on the First Page of Google!
Being on the first page of Google will your website get more organic traffic, which can increase your sales. However, getting on this page isn’t a walk in the park. It takes an expertly crafted SEO strategy to get your site on the first page.
Explore our blog for more SEO tips and insights.
