Google Ads can be tricky, especially when you are new to it. There are so many things you have to consider to run a successful Google Ads campaign. One thing you should know is that you are on your own for the success and failure of your campaign. So, it’s better to learn from others’ mistakes so you don’t end up exhausting your budget.
Even though Google does offer support in setting up an ads campaign. But the problem is that you don’t get the type of thorough help you get by dialing the Cox bill pay phone number or that of your respective ISP. So, it is better to prepare yourself on your own. Meanwhile, check out these 5 costly mistakes you must avoid at all costs:
Poor Budget Planning
A mistake a lot of new Google Ads users make without realizing it is poor budget planning. Planning a budget is one of the most important aspects of running a successful Google Ads campaign. Before setting a budget, consider the objectives you have set for your campaign and what role it is going to play in your overall marketing strategy. According to that role, you can allocate a budget for marketing through Google Ads.
Other things to consider are the end goals of your campaign. Whether you want more web traffic or conversions. Lastly, check the CPC of different keywords you want to use for your campaign. A clear picture of your end goal can help you significantly in optimizing your ads and budget.
Often people set ad campaigns on Google Ads for the traffic that can be converted but forget to specify the location. Remember, that Google Ads you set can be and usually are visible outside the area of service. For example, you may get traffic from Asia or the EU from a US-targeting campaign. Clicks from outside that region put an unnecessary burden on your budget.
An easy measure to fix this problem is to click on the location section and find target location options. From there, click on the edit button and adjust to the “people in my region” option.
Problems with Keyword Matching
Google Ads offers three types of keyword matching options: broad match, phrase match, and exact match. The visibility of your ads depends on the type of targeting you have enabled for your campaign. Broad match makes your ads visible to people searching for different relevant products or services. Therefore, the chunk of conversions from this type of campaign is not that big and ad spending is the highest. A phrase match gives you more targeted traffic with better chances of conversion, and an exact match gets you the lowest volume with the highest conversion potential.
So, it is best to utilize the right type of prospect targeting. You can find the middle ground that gets you more traffic leading to your site with lesser leakage of budget.
Not Utilizing the Negative Keyword Feature
Often your search ads trigger queries that are of no use to you. Similar terms with completely different intent can eat up your budget without getting you any conversions. Therefore, it is important to see what irrelevant queries are targeted by your ads and put them in negative keywords. The negative keywords are the words you ban Google Ads from triggering with your ad campaign.
It is important to be vigilant of such keywords and add them to the negative keywords. Every day, when you check the performance of a campaign, you can identify the negative keywords and stop them from any further harm in time.
Bad Quality Score and Not Using Ad Extensions
Quality score is a metric that Google Ads shows against your ads. If your quality score is good, your CPC will drop and you can get a better ad rank. It especially comes in handy when your competitors are running ad campaigns on similar search queries as well. Ultimately, your ROI can get better in the long run. So, stick to the guidelines and write unique and engaging ads with relevant headlines to get a higher quality score.
Not maximizing extensions means you are sleeping on a major Google ads feature. Use all extensions smartly. Your extensions can help you cross-sell similar products, increase engagement, and much more. So, it is always best to make more meaningful extensions that help you get the top spot.
Fixing these 5 mistakes can help you get better at Google Ads and make your campaigns more fruitful. Apart from the five mistakes mentioned in this blog, it is also advised that you keep checking the campaign for better performance and optimization.