If Amazon sellers want to interact with their customers, increase their impressions, broaden their reach and convert traffic into purchasers, then they need to have a proper Facebook strategy in place. Facebook has now turned into the best e-commerce space for brands to engage with their audience and market their products. As a matter of fact, around 86.3% of the brands use Facebook for promotion and marketing (Intelligence Insider-2018). You can easily create a business page on Facebook for free and start uploading your content to it. For price adjustments of your products, you always have repricing tool available at your disposal.
Social media marketing, in general, is quite necessary for Amazon businesses to increase brand engagement and eventually sales. However, one of the most difficult aspects of social media marketing is to determine which platform would be the best one to reach out to the audience.
In this blog, you’ll learn why Facebook should be your number one priority to market your Amazon products.
1. High-volume of users
Facebook was launched in 2004 and since then, it has been the most popular and widely used social media platform across the globe. According to Statista, Facebook has more than 2.9 billion monthly users as of the second quarter of 2020. Starting from 2008, the platform has witnessed consistent growth in terms of monthly users – proving to the marketers that Facebook growth is not declining, as many of them wrongly believe.
It might surprise you that 1.79 billion people log into their Facebook accounts daily, spending hours a day on the platform. In short, Facebook has a high volume of active users logging in every day to interact with their loved ones and engage with the brands they like. The audience on Facebook is growing at a much faster pace and it is important to keep up.
Now that there is a huge competition between social media platforms, every other app launched these days is coming with mobile-friendly features. You can now access all the social media sites through your phones and tablets. However, Facebook was one of the first platforms to become mobile-friendly, particularly when it comes to in-app purchases.
According to the research conducted by Statista in 2021, more than 98% of the users used their mobile phones to access the site- without needing to log in from their laptops or desktops.
Well, how exactly is this feature beneficial for Amazon businesses? Well, mobile advertisements account for about 89 percent of marketing revenue from Facebook. This high revenue figure has fueled a desire for more mobile advertisements. With just a few clicks, you can run paid advertisements on Facebook and reach a wider audience that is scrolling through their homepage looking for products on their phones!
Many marketers now perceive Facebook to be for “older” people and that the younger generation doesn’t use it as much. Well, it is not at all true. Facebook isn’t just for people over 40. In reality, 25-34-year-olds are the most typical age group found on Facebook (Statisca-2022).
If your consumer profile includes a wide range of demographics or you are not sure where your audience hangs out, Facebook is the best place to start marketing. You will be able to target a wide variety of audiences and find out the perfect target market for your business.
4. Brand Image
Facebook can be counted as one of the most effective platforms for establishing a brand voice. You can easily build your brand identity, and give it a name. It gives you a chance to connect and interact with your customers on a genuine friendship level.
You can also build a Facebook community regarding your business page. There, you can include content from other influencers or similar businesses, as well as post links that lead to your website. You can also request your followers to leave comments, and give their honest reviews about your products and services. You may also hold interesting contests, and rewards on your page to encourage more involvement and activity.
When you are putting so much effort on Amazon by optimizing your product listing, offering the best price, and even keeping your product prices competitive by using an amazon repricing tool. then it is necessary that customers recognize your existence and buy stuff from you. Don’t let your hard work go in vain. Increase your impressions as well as visibility and let your content reach out to your potential customers by building a strong brand image on Facebook.
5. Search Engine Optimization
While Facebook is great for marketing, it also helps in boosting your SEO. A well-maintained Facebook presence can significantly improve your search engine rankings. Google’s algorithm tends to favor social media platforms, particularly Facebook.
When you start adding links to your Facebook page that takes the audience directly to your website or Amazon’s product page, Google notices those links and indexes them. However, you must not spam your Facebook page with links just so you can improve your SEO. It could harm your rankings instead. You should strike a balance between posting for SEO and posting to keep your customers engaged.
Post top-notch content that defines your brand and emphasizes your products. That way Google will surely reward you by increasing your rank while you enjoy the amazing response from your customers.
6. The platform gets you conversions
Yes, Facebook is great for building brand image. However, it is also widely known to convert impressions into sales. According to a survey conducted by Shopify, Facebook is ahead of all the social media platforms in terms of having the highest conversion rates in e-commerce. Facebook accounts for about 85% of all online orders generated through social media. Furthermore, Facebook is responsible for approximately a quarter of all the backlinks.
The reason why Facebook gets your business conversions is that the platform is easy to use and easy to purchase from. Moreover, customers truly trust the site and they feel safe while submitting their data: such as credit card info through Facebook. In addition, Facebook provides great social support since customers can take advice, see all the reviews and get opinions from others before making a purchase decision. There are millions of users on the platform and hundreds of them interact through comments, giving others extra support and surety while shopping.
There will be no use in investing in Amazon seller tools to keep you up-to-date and Amazon repricing tool to keep your product prices on point- when you don’t have a solid social media marketing strategy in place. It is really important to recognize the power of social media platforms like Facebook, and how they can help in building your brand image, as well as sending customers to your Amazon page. We hope this article gives you the exact insight you need to start marketing on Facebook.