Although we live in a digital age, businesses with a physical location can still benefit from using signage. To attract customers and spread the word about what you have to offer, you need signage that stands out from the crowd and is easily recognizable. For ideas when creating your business signs, we have compiled a variety of designs that have proven successful in attracting new customers.
Awning Sign
Your storefront won’t be complete without awnings that complement your store sign. These awnings offer more real estate for displaying vital business details like store hours, locations, and specials. They are a convenient replacement for permanent storefront signage due to their portability and ease of maintenance.
A-board Sign
Sandwich signs, also known as A-board signs, are signs that sit on the ground directly in front of your store. The “A” in its name indicates that its form is that of the alphabetic letter. Banners like these are great for stores to advertise sales, new products, and menu offerings. They can be quickly and cheaply replaced if you decide to switch up your sign. Services like Vistaprint provide premade A-board templates that can be modified and printed for your use.
Flag Mount Signs
Perpendicular to the wall is where you’ll find flag mount signs, also called blade signs or projecting signs. Outdoor “brand” signs like these are great for getting people to notice your business. Flag mount signs can be made in various ways, but the most critical thing is that they prominently display your business’s name.
Light Box Signs
There is no better way to draw attention to your company name or any other information that can fit inside a lightbox than with one of these illuminated signs. These are most effective in the dark and can serve as both outdoor (especially at night) and indoor (on the walls of your store) decorations. Make a flag sign visible day and night by mounting a light box sign to it.
Neon Lights
Neon signs, a modern take on the traditional light box, can be seen from far away and are equally effective in any setting. Use them for your brand’s name and other branding materials like a tagline, and they’ll stand out brilliantly, even in the dark. There is no need to go into debt to get a one-of-a-kind neon sign. On Fiverr, you can hire a designer to create a sign layout for as little as $5, with the final product costing no more than a few hundred dollars.
Window Decal
Stickers are an affordable way to get your company’s message out to the public. Using design software like Canva, you can make your own and then have it printed. You can put pretty much anything you want on a decal, so don’t restrict yourself. These decals can be used to advertise new items and sales, as they are meant to be replaced periodically. You needn’t even stick them to your shop’s glass doors and windows. Window decals can be placed on any flat surface, including the floor, shelves, ceiling, or walls.
Metal Sign
Metal signs are typically more expensive than other types of signage, but they can be a classy way to draw in customers. Signs made of metal are not only aesthetically pleasing but also practical for use in any climate.
It is possible to make etched sheet metal signs instead of more expensive hand-crafted ones. You can get one from Vistaprint for as little as $16.
Painted Business Sign
Painted signs serve other purposes as well. You can use them for both interior and exterior decoration. These creative signs are a perfect fit for eateries, bars, and stores going for a more industrial or rustic look. They can also be tailored to reflect your brand’s personality better. A hand-painted sign also has the added benefit of not needing to be replaced often because it holds up well over time.
Ghost Sign
Ghost signs are often displayed outside, and hand-painted signs attract customers or serve as decorative accents. They had their heyday in the 20th century and are enjoying a renaissance now. Ghost signs, which are typically affixed to the exteriors or interiors of buildings, provide a blank canvas for your imagination.
Digital Signage
These days, digital signs are among the most widely used advertising displays. These are commonplace in various businesses, including dining establishments, watering holes, financial institutions, and health and beauty centers. The fact that they can be altered to one’s liking contributes to their widespread acceptance. The screens can display various images to meet your company’s signage needs, much like traditional light signs. Please make your own today with a tool like Raydiant because they are more engaging and exciting to the eye than static signs.
Flag Sign
Outdoor flag signs and banners can withstand the elements and draw customers’ attention from a distance. You can use these signs for advertising anything from a business or a product to a special event. Feather flags can be made in place of wall signs if necessary. These are great for drawing in customers at a trade show or garden expo because of the poles inserted into the ground.
Hanging Business Sign
The importance of signs inside your store may be overlooked in favor of their obvious exterior use. Indoor hanging signs can help customers find their way around your business. Distribute them near the doorways, sinks, counters, and walkways. Cafes, buffets, supermarkets, hardware stores, and other businesses where customers may need additional direction often use such signs.
3D Sign
Outdoor and indoor settings are both suitable for using 3D signs. Combined with the proper lighting, they stand out from regular signs and draw more attention to their contents. Take advantage of this by designing eye-catching 3D signs to advertise your company or to provide helpful information such as directions or labels for facilities.
Acrylic Signs
Compared with more traditional signage materials like wood or metal, acrylic signs are a cost-effective and widely used alternative. They’re cheap and last long, but you should know they break easily. As a bonus, they can be tailored to your specifications and built quickly and cheaply. Acrylic signs can be designed and purchased from Vistaprint.
Projected Image Sign
Using projected image signs is a great way to stand out from the competition and attract new customers. These are not only highly inventive but also economical. Despite the higher initial investment required for the projector, these signs are more adaptable to your company’s changing needs and show no wear and tear like conventional signage.
How do you make a good Signage Design?
Effective business signs will inform customers quickly and easily. Business signs can include a company’s name, hours of operation, promotional products, and contact details. Make sure any information displayed on your company sign is clear and concise.
Besides that, there are also these things to think about:
Contrast
Think about how the colors will work together and how they will speak to your brand and products. Colors that contrast with one another makes a sign easier to read for its intended audience.
Color
Every visual marketing and retail guide will tell you that color is the most crucial factor. Colors should always be consistent with the brand, but functionality and visibility are important considerations for any sign. Black, white, and red are not only eye-catching but also highly informative.
Size
Take the size of your sign into the account. If it’s wall-sized, you have more freedom with the font, and vice versa. Your sign’s appearance and placement are both affected by its size. A well-designed sign should convey information to customers quickly and clearly, so legibility is of the utmost importance.
You can hire a professional designer on a site like Fiverr if you have trouble making your business signs. For as little as $5, they can make a unique and highly effective sign for your company.
Font
Many different types of businesses prefer either serif or sans-serif fonts. Modern, “strong,” and space-efficient sans-serif typefaces are frequently used for titles. However, serif fonts are more appropriate for longer works.
Signs can also use other font styles, such as script fonts. The readability of your sign should be your top priority when creating it.
FAQs
What is the purpose of a business sign?
Good signage accomplishes several goals: it raises awareness of your brand, helps you communicate with current and potential customers, and ultimately increases sales.
Do business signs work?
One of your company’s most noticeable forms of communication is signage. They not only provide information about who you are and what you do, but they also instantly convey to your customers whether they feel at ease doing business with you.
How much do commercial signs cost?
No Fixed Estimate is available. These factors are considered when determining the cost of every building sign. No one can provide you with a fixed estimate as a result. However, the typical cost of a business sign is $2,000 to $3,000.
