Chatbots have become a major breakthrough in the marketing industry. Majorly, every industry has employed chatbots in one or more ways in their business. Chatbots have taken place in e-commerce, travel, real estate, education, healthcare, etc. Moreover, the application of chatbots in different industries will witness a surge in the coming years. It is expected that chatbots will get an investment of $4.5 billion by the end of 2021.
Since chatbots have been adopted on such a large scale, some benefits are definitely associated with them. Therefore, in this article, we will mention a few benefits associated with the use of chatbots.
- Increases the engagement on a large scale
According to research, 23 % of the company’s revenues, profits, and relationship growth is done by engaged customers. Moreover, 20-40% increase in customer expenditure depends on social media.
Chatbots offer an important path to businesses for interacting with customers. Customer service chatbots present on the right-hand side of the screen have a reactive way of handling customer issues. In contrast, marketing chatbots engage customers to create conversions important for your business.
- Contain declared data of the audience.
Declared data is the information that the user provides while interacting with the chatbot. This data is extremely vital for your business because it contains information related to the needs and wants of the customers.
Moreover, the declared data is like gold dust for the business because it can help the companies reach out to every customer in a personalized manner using messages. Moreover, it can also help the businesses in retargeting, conducting market research, and extracting customer insights from social media.
- Customized User Experience
Chatbot marketing utilizes a feedback-driven process. It helps customers discover the brand and the services it offers. Once they show the customers what is on offer, they ask the customer for their demands. Based on their demands, the chatbots offer products, content, and other information that can increase the brand’s desirability.
All this is achieved through declared data, and it plays a major role in customer experience. Chatbot marketing personalizes at each step from ad click to purchase.
- Generate leads on new channels.
Chatbots are handy in lead generation. They are extremely helpful in locating prospects, qualifying, and getting customers’ attention. Generally, chatbots generate leads on new channels like Facebook messenger and Google.
Chatbots play a major role in giving a personalized experience in the customer journey. They create value, clarify product discovery and generate more qualified leads.
- Enhance the Conversion rates.
Chatbot marketing helps in increasing conversion rates in different ways. Firstly, a chatbot that guides a customer during shopping for a satisfying shopping experience creates a higher chance of conversions. In fact, brands that provided personalized web experiences to the users witnessed a 19% increase in sales.
Secondly, chatbots have lead generation tools for nurturing leads that help them identify qualified leads and enhance the conversion rates. Also, apart from this, if you want to work on improving the SERP rankings, you must look for legitimate guest posting sites for a good link-building profile.