Have you ever wondered what makes a corporate event production different from a public event? The term’ corporate event’ refers to various events within the corporation, such as team-building events, conferences, product launches, different trade shows, incentive events, shareholder meetings, national meetings, and award ceremonies.
As the name implies, public events are available to the general public and usually require a price or attendance registration. Conventions, seminars, and trade fairs are all popular public/general events (which can be attended by staff of different companies).
There are many reasons, but we will discuss six key differences between corporate and general events.
Marketing Plays a Vital Role In General Events
Marketing for corporate and public events is very different. If marketing is required for a corporate event, it is usually shown within the organization. However, if an event is for company employees or clients only, a simple card or email invitation may be required for those on the guest list.
Marketing is usually broader in public events as marketers focus on personalized advertising across multiple media to reach their target audience. As a result, the general event marketing budget exceeds corporate events.
Corporate Events Are Only Open To A Specific Group Of People
Guests at corporate events are usually company employees or clients, while general events are usually available to anyone who buys or registers tickets. It is the responsibility of event planners to ensure that they reach their target audience when promoting a general event. No one wants to spend time and money organizing an event that is canceled due to lack of attendance.
Funding Comes From A Variety Of Sources
Corporate events are often supported within the company’s budget, while public events are mostly sponsored through ticketing and sponsorship. However, depending on the order of the event, corporate events can also rely on sponsorship.
Venues Are Important
Whether you plan a corporate or a general event, choosing the right venue is essential. In addition, the person in charge of planning the event should consider how many visitors will attend, how much sunlight they will require, and whether the event will require facilities such as Wi-Fi. Some bigger events may require additional audio or visual devices as well as translation equipment.
Choosing the right venue gives the audience a pleasant experience. Corporate event planners may be less concerned about the venue than public events because their main focus is organizing a successful event.
Planning Duration May Differ
Small corporate events can be easier to prepare than large public events, as organizers generally have a good idea of who will attend. Their budget does not depend on sponsorship or ticket sales. There are no hard and fast rules: corporate events often require more planning than public events. However, when designing corporate events, event planners must consider the business culture and the age limits of the employees and clients who will attend to ensure the event’s success.
No matter what events you organize, it is important to know the basic difference between normal and corporate events to run an event according to its features.