In today’s digital world, a bank’s website is often the first point of contact between the bank and its customers. Therefore, creating an excellent first impression and providing an exceptional user experience is essential. The bank website design must be modern, responsive, and easy to navigate. In 2023, several website design trends will continue to evolve, and banks must embrace these trends to provide a seamless and engaging online experience.
1. Dark Mode Design
One of the prominent website design trends of 2023 is the dark mode design. This design is known for its black or dark background with contrasting white or light text. Dark mode design provides an elegant and sophisticated look and is easy on the eyes, especially in low-light environments. Banks can consider using dark mode design for their websites as it gives the site a premium and modern feel.
2. Minimalist Design
A minimalist design is an approach that emphasizes simplicity and clarity. Using a minimalist design in bank’s website helps to communicate the message effectively and efficiently, making it easy for customers to navigate the website. A minimalist design improves the website’s speed, resulting in a better user experience.
3. Voice User Interface (VUI)
As voice assistants become more prevalent daily, integrating VUI in bank website design is becoming increasingly popular. VUI allows users to interact with a website using voice commands instead of typing.
This feature can be used to simplify tasks like making payments, checking account balances, and customer support. Banks can integrate VUI into their website design to make it more accessible and user-friendly.
4. Illustrations and Animations
Illustrations and animations are becoming more popular in website design as they add a touch of personality and uniqueness to a website. They can also help banks to tell their story, showcase their brand personality and create an emotional connection with customers. However, banks must be careful not to overuse animations and illustrations, which can lead to cluttering websites.
Personalization is becoming increasingly important in website design, allowing banks to provide customized customer experiences. Banks can use personalization to provide relevant content, product recommendations, and offers to their customers based on their browsing history, interests, and behaviour. Personalization helps to improve the customer experience, making them feel valued and understood.
6. Mobile-first Design
With more than half of internet traffic coming from mobile devices, it is crucial to have a mobile-first design. A mobile-first design means creating a website optimized for mobile devices first, then scaling up to desktop devices. This approach ensures that the website is responsive, loads quickly, and is easy to navigate on mobile devices, making it convenient for customers to access their bank’s services.
Accessibility is an essential aspect of website design that is often overlooked. Banks must design their websites to be accessible to everyone, including people with disabilities. This includes providing alt-text for images, using clear and legible fonts, and providing closed captioning for videos. Banks must ensure that their website is accessible to everyone, including those with visual, hearing, or cognitive impairments.
In 2023, several website design trends will continue to evolve, and banks must embrace these trends to provide an exceptional online experience. By embracing these trends, banks can create a website that stands out, engages customers, and provides a seamless and accessible experience.