Billboard advertising is still going strong. Many people pass by countless billboards on their work-hour commute. It’s large and in your face, but there’s more to just putting up a billboard and thinking you’re going to grab the attention of countless people. You must strategize and develop an ideal location and a prosperous and persuasive design. These factors will significantly influence how successful your campaign endeavor is. Let’s take a deep dive into the world of billboard advertising.

What Exactly is Billboard Advertising?

Billboard advertising is a big brand, ad, or campaign for your company. They can be digital or print posters placed in a high location where there is a lot of traffic around them, usually on city roads or highways. It is a method of advertising outdoors, and its immense size attracts many people if done correctly. You can influence a higher number of people than using other forms of advertising.

Is Billboard Advertising Effective?

Billboards can cut costs as it is eighty percent cheaper than television ads. Tech companies like Google, Apple, Netflix, and Amazon are the most significant billboard users. A poll shows that around seventy-one percent of people look at billboards while driving or are stuck in traffic.

The billboards available include three-dimensional, static, painted, mobile, and digital. You need to pick the one that will work best for you. The main thing a billboard should do is to develop brand awareness, but you need to do that in under ten seconds. This is where strategy and skill come into play.

How Do You Design a Successful Billboard?

The effectiveness of a billboard will depend on more than just slapping your brand name and logo onto it. The following tips are things to keep in mind while designing your billboard.

Clear and understandable is best for your design. Remember, your advertisement only has so many seconds to make a statement and impression on consumers. Get your message out there by using vivid colors and simple copy. There’s no point in having excessive wording on your billboard; stick to around seven words. It’s also advised to use your brand’s dominant colors and use negative space wisely for your advertisement to filter in.

The adage, “show, don’t tell,” significantly applies to your design. The idea is to make a lasting impression, a tremendous approach to marketing and publicity. Your design should be familiar enough but also stand out and be attractive so that it will stick in the viewer’s mind.

Your billboard doesn’t have to be average. You can utilize 3D items and light effects or something else creative for your design. Don’t get stuck inside the proverbial box. Go above and beyond to stand out from your competitors and the other billboards in the same vicinity.

Location, location, location. Even if you have a fabulous design, it won’t help if your ad isn’t in a great place. Think about traffic speed, visibility, and where the ad is compared to the road and destination. All these things can help, especially if you place yourself in the consumer’s mind and how they will experience your billboard.

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Pros and Cons of Billboard Advertising

There are always advantages and disadvantages when it comes to advertising.

Unlike online digital ads, where you can skip them, billboards are in a fixed position, and consumers will have to view them. They never stop working for you; they work 24/7 to get your message across. A billboard is created so it can be viewed, reinforcing the brand’s image in the consumer’s mind. The great thing about advertising with billboards is that it appeals to and targets all ages.

Billboards are often grouped, meaning you need a design to blow away the competition around you. If not, it will get lost with the other advertisements and not make an impression. It would help if you also thought about the weather. The sun, wind, and rain can damage your billboard over time. You need to be prepared for an upkeep if need be.

If a person needs more than ten seconds to understand your brand’s message or you aren’t prepared for people to come to your business directly after seeing your billboard, then other forms of advertising would work better for you than billboard advertising.

The Cost of Billboard Advertising

The price of a billboard ad relies on different components like the amount of traffic, the location, and how many people might see your billboard. The cost for billboard advertising is usually a monthly charge that can go from two hundred and fifty dollars upwards to over twenty thousand dollars if you want to advertise somewhere like New York Times Square.

In Summary

Even though people are locked to their smartphones and small screens, skipping digital ads all day, billboard advertising is still a viable way to bolster your company and brand. Despite the advantages and disadvantages, this advertising technique will surely stick around for a long time. Take the tips you learned and create a billboard that screams at the consumer to pay attention. The next time you see a clump of billboards, take a good look and see if the campaigns positively affect you. What made them successful? Did they follow the rules? Can you do it better? Remember that an intelligent strategy for your billboard is not only about the design but also the placement. It’s a cost-effective and accessible way to advertise your business; a traditional way to promote your brand that’s here to stay.