As significant as guest blogging service, blogger outreach service is a strategic marketing method used to build a relationship with influencers of other industries to accomplish specific goals. It is one of the best marketing tactics to enhance the visibility and reputation of the brand.
If you can target the right bloggers for your business, they can promote your service to the right audiences. A professional guest posting service can be instrumental to boost your business to enormous heights.
How to implement blogger outreach best practices?
A concise pitch
Do not try to beat over the bushes. Influential bloggers receive thousands of cold pitches every day. Your message should be concise and to the point. Ensure that your pitch has personalization and an attention-grabbing subject line. The level of personalization should go beyond mentioning the blogger’s name, the URL, or a specific blog post. There is no need to elaborate on what you have done and your work history followed by a long-winded thank you note.
Also, be careful if you use a blogger outreach email template to reach out to multiple potential bloggers. Make sure you do not copy-paste the details and send the pitch to the wrong recipient. Be particularly careful about spelling and grammar. The aim should be to grab the blogger’s attention and get them to reply.
Use blogger outreach tools
For a successful blogger outreach campaign, there are several complex workflows and people to manage. Therefore, using blogger outreach tools is the best option to keep track of your campaigns. The outreach tools help find relevant bloggers and sites for proposing blog posts.
Some of the recommended tools are
- PitchboxBuzzstream
- Ninja Outreach
- Mailshake
You may also use a few SEO tools to better qualify sites before reaching out. These include-
- Ahrefs
- SEMRush
- Alexa
- Keywords Everywhere
- Moz
Be relevant
Read the blogger’s content to ensure that your pitch is relevant. You may use relevant tools, including The Shelf, Cision, grit, etc find the influencers. The person should truly understand your intent and be interested in your pitch.
Build a lifetime relationship
Consider your blogger outreach campaign as a long-term project. Your goal should be not just to reach out to the best bloggers but to build a long-lasting relationship with them. Eventually, the network you grow can support your business objective and help you accomplish it in the long run.
Here are some significant tips for nurturing your relationship after the first collaboration with the blogger-
- Comment on their blog post
- Send a friendly email or offer them free goods
- Mention them on social platforms
- Write testimonials for them
- Introduce the bloggers to other people in your industry network
Create high-quality and relevant content
Influential bloggers only promote those content that they think will add value to their audiences. If they share or link to mediocre content, they lose the trust of their audiences. Even with a link insert request, you have to offer content people would be willing to refer to. It means good quality and relevant content deserves to be on the first page of the search results.
If you create great content, the publication would be proud to have it on its site, and you also get an opportunity to publish your post on high-quality blogs.
Communicate with the bloggers
Communication is key to the foundation of any relationship. And, this holds to blogger outreach services as well. Not only you should reply to them timely, but clearly specify what you intend to achieve with your guest posts. Remember, the more you link out to the influencers, the more you can urge and convince them to reciprocate this gesture.
Use social media to connect with the bloggers
Consider engaging with the bloggers on social media platforms or in the comment section of their website. Don’t just write a common comment like ‘ great post’, or ‘thanks for sharing.
Instead, make sure you read their blog post, share them on social media channels, and retweet the posts with an additional caption. It is a great gesture to show that you value their write-up and are interested in cultivating a relationship.
Show them a clear value proposition
It is important to emphasize how your product or service is worth anyone’s time and why it would be accepted and loved by blog audiences. Show them the unique value your product would bring to the table.
To add more, you may also use a ‘no strings attached approach where you send free branded products to the bloggers. If they like it, they usually write an authentic and sincere blog post about it.
If done correctly, blogger outreach service is an excellent way of branding that guarantees amazing results in a short amount of time and in a cost-effective manner.
