This course is about marketing. Participants will explore how businesses make money, the different marketing channels and how they work, and how to maximise profit for your business. Participants will learn about marketing and management principles through activities that require strategic thinking. Interactive e-learning, video clips and a support website will help participants with their studies. The course uses real-life examples to make the content interactive. It does not assume prior knowledge and provides a basis for understanding and applying the principles taught in other subjects, such as business management, marketing, economics and statistics.
Who should take this course?
You should take this course to understand how companies relate to their customers and create value for them, learn about how marketing works and penetrates the principles behind it, and maximise profit. You want to develop your knowledge of business planning. Students and business managers, HR specialists, accountants, or other people who work in the area will benefit from this course.
What will participants learn?
The course has three modules. How do companies make money, Marketing channels, and What are the principles of marketing. Numerous examples will supplement basic theoretical knowledge from practice during the course. how to sell courses online Participants will learn how to create value for the customer and identify and profit from their niche. The principles of selling, pricing, product development, advertising and promotion will be discussed and how to use analytical tools to evaluate marketing efforts.
Participants will also learn about the nature of consumer behaviour and what motivates consumers to purchase products or use services. The last module is dedicated entirely to management issues about sales and marketing.
Students will study the following modules:
Activity 1: Before you start – looks at how you can get the best out of the course and introduce e-learning features.
Activity 2: Module 1. Introduction to business – planning processes, looking at business in a new light and forecasting future sales.
Activity 3: Module 2. Business planning, strategic issues and financial analysis – examines marketing costs, market positioning and pricing policies.
Activity 4: Module 3. Marketing channels and the customer – discusses how businesses make money, selling yourself, marketing research, advertising and promotion.
Activity 5: Module 4. Introduction to consumer behaviour – delves into consumer motivation and behaviour.
What skills will you learn?
Participants will learn how to plan a business, identify and implement strategies, what role marketing and sales play in it, and evaluate the results. Participants will also be able to apply this knowledge to their business or area of expertise. how to sell courses online with The course will help participants analyse the marketing environment and understand the changes.
- 1) Identifying customers’ motivations and responding to them.
- 2) Understanding the importance of good service and why it is essential to any business.
- 3) Understanding the importance of new product development and how to create a successful product.
- 4) How to create products that customers want.
- 5) How to successfully use marketing methods such as pricing and advertising.
Why Choose Open University?
An Open University course is an ideal option for busy people who want to learn on their own time, from the comfort of their home, in the way that suits them best. Courses are self-paced so that you can access them at your own pace. They are designed for all levels of ability, so feel free to test yourself and take a few modules at a time if you’re finding it tough or want to go back and re-learn content.
The Open University offers a wide variety of courses for you to choose from, so if you’re looking for something more specific or studying full-time, then take a look at the degree courses available. Many of our courses come with free learning materials, including textbooks, CDs and DVDs – all great ways to help you further your studies at home.
Is any online learning as good as face to face tuition?
We think it’s essential that you receive a high-quality education. That’s why all our courses are taught by skilled and experienced academics who will be on hand to answer any questions you may have along the way. We’ve gone to the effort of making sure your Open University course materials are digital and compatible with other devices such as PCs, Macs, iPads and Android tablets. Plus, you can get support from the tutor at any time.
