The first thought that comes to mind when we discuss Instagram hashtags is increased reach.
But is that really the case?
Do hashtags have the ability to increase engagement for your content, or do they have the opposite effect?
Here are some interesting facts about using hashtags on Instagram correctly.
Ignore and avoid using spammy hashtags.
The list of banned hashtags on Instagram is said to number over 6000, and it is constantly being updated. A few instances of the band hashtags are #alone, #attractive, #adulting, etc. We can infer that the words that begin with “A” are those that have occasionally been temporarily outlawed. Using band hashtags has the drawback of preventing your material from showing up in other people’s feeds. It would be a terrible waste of time to devote enormous effort to writing content and using band hashtags if no one could view your article.
Celebrities don’t need hashtags.
Numerous users receive engagement on their posts without ever utilizing a single hashtag. According to the survey, none of the top 10 Instagram posts contain hashtags. Therefore, it follows that posts’ popularity is primarily due to the fact that they lack hashtags. It is evident that you don’t need tons of hashtags to acquire more Insta likes.
If you don’t have enough followers, you might require more hashtags.
Those who only have a small number of followers might have to use more hashtags in the hopes of gaining more followers and raising their level of interaction. Receive only the necessary quantity of engagement to reduce post-engagement to an average level.
If you want to increase the number of likes and comments on your material, concentrating on adding more hashtags to your article is never a good idea. You will need to exert considerably more effort and produce better material that is of high quality and creative to do that.
There are better ways to use hashtags. In fact, you can use better hashtags.
Finding the appropriate hashtags for your content that appeal to your target audience is something you need to do.
Instagram was updated in 2018 to allow users to select the hashtags they want to follow and do so indefinitely. This implies that your posts could end up in the feeds of target audiences who don’t even know you, which is quite an accomplishment.
You can modify your tags.
But here’s an easy method you can use to ensure that every post will reach the same audience: just copy and paste the same list of hashtags onto every single one of your posts. However, this strategy won’t last for very long; you’ll also need to provide high-quality material.
Surveys show that 115 million Instagram posts have at least one follower. Even though 76 million use hashtags, they do not feel they are receiving the necessary engagement, whereas those who do not use hashtags at all have come a long way. Therefore, it’s crucial to focus less on hashtags and more on the quality of the material. So, we can say that the content, not the hashtag, will have a greater impact.