Internet usage from kids to elders is one rise and the digitalization of every business enterprise has become a necessity in today’s world. Age of television advertisement and newspaper advertisement is over. Today people consume more information on smartphones and laptops than from television or good old newspapers. With people giving more importance to smartphone screens than television screens, companies have also shifted from traditional advertising to digital advertising and because of this demand for skilled digital marketers is increasing. In this article, we are discussing Digital Marketing opportunities.
Is there opportunity for Digital Marketing
We are at the peak of the digital age and businesses are trying to keep up with it, which has made a lot of businesses to go with digitalisation and has resulted in enormous demand for digital marketing professionals. Every business enterprise, small or big, is seeking professionals who can utilize the immense power of the internet to engage and bring more customers and draw more revenue. Digital Marketing jobs are generally very creative in nature and offer you flexibility to try various techniques to see what works more for your company and what’s not. Your creative skills are put to test with current trends in the industry in order to attain the company’s marketing goals.
Since creativity is the main force, this field offers some high-paying jobs. You can work in an office or as a freelancer or even remotely and negotiate for your remuneration. with the right skill and experience you can negotiate and get your desired salary.
Major Roles in Digital Marketing
Now let’s look at some job portfolios Digital Marketer has.
Digital Marketing Manager
Let’s start from the highest position in the field of digital marketing. Digital marketing managers are the captains who devise new marketing development strategies, look after all digital marketing campaigns and optimise them to drive more traffic and high revenue, make improvements in websites etc. A 5-6 years of experience is required to be a digital marketing manager.
SEO Specialist duty is to optimize a website so that it comes to the top of search results with higher search engine rankings and to make sure that the company’s website is all over the web. SEO executives design strategies and plans with their assistants for enhancing their website rankings and also need to have an in-depth understanding of how to get the highest traffic from all search engines. They conduct keyword research, build sitemaps and submit them, do website auditing etc .They have to make sure that the content on the website is search friendly, mobile optimised that will be responsible for getting traffic on the website and improving the Google search engine rankings.
Social Media Executive
A Social Media Executive work is regarding keeping up with latest trends in social media and using them to drive in potential customers and generate sales for the company. They have to devise new social media strategies accordingly with the latest trends. Social media executives have to build the best online presence for the brand. They make use of networking channels like LinkedIn, Facebook, Instagram, whatsapp and Twitter. They coordinate with the content team and client servicing team, to curate quality content like videos, pictures, memes etc.
If you are interested in a digital marketing career, time is right to jump in and build a good career with creativity, freedom and a good salary.