In earlier days, multi-line furniture stores used to be the only place for people to buy mattresses. However, things have changed a lot now. You will find plenty of mattress retail stores offline and online.
Though furniture retailers can regain their value and become a mattress destination once again. In this article, we are going to share some of the best ways that furniture stores can adopt to make more mattress sales.
Reasons Why People Are Not Considering Furniture Stores For Mattress Purchases
Here are some mistakes that furniture stores do that prevent them from making desired mattress sales.
Unwillingness to talk about bedding to shoppers
In many furniture stores, it has been seen that their team is reluctant to discuss mattress and bedding accessories with dining, reclining, and living room shoppers.
To deal with this issue, a furniture team should train their team about the advantages of good sleep and how can the right mattress help achieve it. Guide them so that they learn about the store’s offerings and introduce bedding-related information to interested shoppers.
Hard selling
Around 96% of the shoppers who have thought of buying the mattress from the furniture left the store without buying it. Those who bought would end up purchasing the mattress that their sales associate would suggest to them.
Do not let the team engage in selling only those mattresses on which they earn more commission or which are expensive. You should tell them that each mattress model that the store keeps is made with a purpose. They should understand the sleep choices of the customer to provide the best mattress to buy.
Poor Marketing
Another mistake that furniture stores make is that they do not invest in the proper and targeted marketing of their products. Floor space, advertising, and signage are all investments. Without effective promotion of the mattress, it is not possible to make big mattress sales.
Not analyzing the business objectives
For a business to make steady growth has to periodically assess its results, and performance and establish goals against the standards. There are several analysis tools available online to track the business performance and realign strategies to meet the set business goals.
Common Strategies That Mattress Start-up Firms Use To Achieve Success
Implement an Ecommerce-Focused, And Direct-To-Consumer Model
Mattress start-up companies have started implementing a direct-to-consumer model to create cost efficiencies in the business. This is achieved by eliminating specific portions of the value chain that may cause expense to the business.
Offer Consumer-Friendly Mattress Choices And Buying Terms
Mattress start-ups have begun narrowing down the available mattress options to make the buying experience uncomplicated. In place of ten options, now they have the best mattresses 2022 that appeal to customers and have shown remarkable benefits.
Furthermore, nowadays new mattress retailers offer favorable consumer terms in the form of a 100-day trial, free delivery, pickup and returns, a 10-year warranty, etc. a 10-year warranty,
Bed in a Box Delivery
This is another revolutionary and highly beneficial strategy that start-ups are using to make mattress delivery hassle-free, affordable, and more efficient. In just a few days of mattress purchase, customers get their memory foam mattress packed in a box. After a few hours of unboxing it, the mattress returns to its intended size.
Tips to achieve success in a retail mattress business
Below are some useful tips that will help a business to run a successful retail operation.
Location
Maximize the appearance of the physical location of the store such that it makes the best first impression on your customers. The use of professional signage, a fresh coat of paint, display of merchandise on windows, etc. are some of the things to make your place inviting and attractive to people.
Marketing
By making very little investment in advertising, they wish to make huge sales. This does not work like this. Focus on marketing in the form of store design. Merchandise presentations, in-store promotions, and visual displays will all help make greater sales and yield more profits.
Store Appearance
Pay attention to the layout of the store. The placement, design, packaging, display, and pricing everything should stimulate and compel customers to buy the mattress. The right selection of colors, fluorescent lighting, pleasant ambiance, etc. helps make the best impression on your viewers.
Conclusion
Furniture stores do not have to be a victim of dwindling bedding sales. They should think, act and become a mattress destination to repossess their share of the mattress market. By implementing the above ways, they can obtain the greatest opportunity to enhance their business and compete with mattress stores.
