If you are a business and want to grow your Instagram account, you may ask yourself how often we should post on Instagram? As organic reach is continually decreasing, you must know when to publish to bypass Instagram’s algorithm. In this article, you will learn what should be the right Instagram posting frequency and its highly recommended to buy Instagram followers. Let’s get into it!
How often should you post on Instagram
Are you wondering how the algorithm of Instagram is upsetting your post frequency? As you have noticed that older posts also appear in your news feed and get more likes. Although the scope of posts decreases over time, it seems that they have a slightly longer lifespan.
What does this mean in concrete terms? Should you post more because of the loss of scope or less because of the longer lifespan of the content? Will posting more help increase engagement or decrease engagement from your old posts?
Post more often during special events or promotions
If you have an average frequency of one post per day, you can post more during a special promotion, such as the sales if you have an e-commerce site, or if you organize a quiz on your Instagram account.
Ask your followers for advice
Another great way to find out how many times you post to Instagram is to ask your community. Using the Questions stickers in Instagram Stories, ask your Instagram followers if they would like you to post more often and then what content they would like.
Align with the average brand post
According to a study by Tailwind, the best performing brands post up to one time per day.
In the case of such a regular frequency, it is recommended to schedule your posts on Instagram.
Test and measure your marketing efforts with Instagram statistics
According to ExpressFollowers, The analysis of the statistical performance of your posts should make it possible to adjust the frequency of posts if necessary. For this, it will be necessary to go through a statistical tool, and we will dwell on it provided directly on the application, for brands that have made a move to switch to the business profile Instagram.
So how do you determine what works well and what doesn’t?
- We advise you to go to the “Content” tab of your statistics, and then click on “See all” in the “Posts” section.
- Then choose a display of your latest posts for the duration of your choice by selecting “Interaction.”
- If you see a decrease in engagement on your posts, it may mean that you post too often or that your content no longer interests your followers
Optimize your publishing strategy
Once you’ve decided which frequency works best for you and your followers, it’s time to put a strategy in place. As mentioned earlier in this article, the regularity of posts is the key to serenely engaging your community in the long run.
If you plan to publish several times a week, it is important to go through the scheduling of your posts because this will allow you to:
- to save time
- not to be in a hurry to write captions and choose hashtags
To find out the correct hours and days of post, go to the statistics of your business account, and then click on the “Audiences” tab. At the bottom of the screen, you will get the graphics.
