Everyone knows that if you are an influencer, business owner or a blogger, you need to have a social media presence on Instagram. This is because Instagram has a lot of audience attracted towards it and having a page on Instagram can help you promote your company or cause.
In order to use Instagram in its true sense, it is important for you to keep up with the latest trends and the new happenings that are taking place on social media. Those that use Instagram pretty often know about Instagram’s latest major feature which is the Instagram TV abbreviated as IGTV.
What is Instagram TV?
IGTV is an Instagram feature and also a separate app that enables users to upload videos that are longer than the ones you can put on your feed. On the feed, you can put videos no more than 60 seconds long. However, with Instagram TV, you can put videos with the time duration of 15 seconds to 10 minutes.
Another good thing about Instagram TV is that accounts or profiles with a large number of followers can upload videos up to 60 minutes long. Not many people have this advantage because of a low follower base. Hence, what they do is they buy 100k Instagram followers and then use this feature to full capacity.
However, a lot of people are now worried or confused whether to use images or IGTV in order to incorporate their posts. Images and pictures have been with Instagram from the start. However, with the new feature of IGTV a lot of users are now interested in this new trend which does not look to die very soon.
To see which of the two are better, we must compare them with the advantages and disadvantages of each.
Instagram TV vs Images:
- Interest of the Audience:
A lot of people have been asking Instagram for a feature that allows them to post longer videos. Finally, it is here and it has received a great reception. Not only bloggers and influencers are using it but normal people that use Instagram in their day to day lives are also experimenting with the IGTV feature.
Users are also showing great interest in brands and influencers who are using this feature to the fullest of extent. Hence, currently, if you want to make the audience develop interest, IGTV is the feature to go to. Audience was quite fed up with the images and one minute videos. Now that they have got something new, they are all looking forward to it more.
- Engaging for the User:
When you use the feature of IGTV and promote your business or cause through it, the audience will be engaged for a longer period of time. If the audience’s interest is caught, they will watch the full video which gives you an opportunity to make them your potential audience or customer.
In the case of image posts, you can only engage the audience for a couple of seconds. The best you can do is stretch it for a minute if they find it too interesting or eye-catching. If you want your product to have a serious impact on the audience, it is better to promote it through IGTV or in the case of building an audience, you can hold podcasts or post vlogs using this feature.
- Time Taken:
A disadvantage of using IGTV is that it takes a lot of time and effort to make a video and post it on Instagram. In today’s world when situations and trends change on a daily or hourly basis, it can sometimes be unwise to spend so much time on one post. Posting images is a flexible task. You can even use a mobile phone to click a nice picture and straightaway post it on your profile.
Making a long video can take days of shooting and then further time for editing and including cinematic effects. Sometimes, the audience does not even have time to look at long videos and they prefer to look at images of what new product your brand is launching or what is an influencer up to lately.
How to Use IGTV Effectively?
- Be Mindful of Quality:
It is important to remember that you cannot post casual videos on IGTV. You have to be mindful of quality, video graphics, sound quality and much more. The content must be healthy, engaging and interesting for the viewer. Hence, make sure to be formal and make an effort in creating these videos.
- Have a good bio:
When you create an IGTV channel, you have to write a few lines about your bio. Make sure that the bio is catchy so that more and more people are attracted towards your channel and see your videos. The bio gives you a chance to make a good first impression so you must keep in mind not to blow it.
- Use it to the fullest of capacity:
As mentioned before, IGTV allows you to post videos of up to 10 minutes. However, if you have a large account with a large audience, you can post a video of up to 60 minutes. If you do not have a large follower count, you can purchase some followers from BuySellShoutouts.com. This will enable you to post long videos and interact with your audience and followers for a long time.
Bottom line:
A lot of people now think that Images are outdated and they should not post or should post minimal pictures on their profile. At the same time, users are of the view that IGTV posts should be posted more so that the users remain engaged. However, it is not right to follow only one means of promotion and branding. People might get bored by seeing the same content again and again and sometimes do not have the time to watch long videos. Therefore, it is important to balance it out and diversify so that the users get to stay interested.
