If you are a new entrant into the world of online marketing or blogging, you should be wondering why keyword research is important for SEO. The truth is that every online marketing professional should learn keyword research as it’s the foundation at which your digital marketing campaign is anchored.With proper keywords at your disposal, you should know that you will already have won half the battle.

Why Is Keyword Research Important for SEO?

By doing proper research on the keywords or keyphrases that you will be using in your content, you can be in a position to tell which terms use when searching for certain products or information online. Also, after you have carried out proper research, you can know the level of competition that those keywords carry. 

This, therefore, helps to inform the strategy that you will take to make your content and brands more visible online through bettering your visibility when organic search is carried out. With proper keyboards being incorporated into your content, you will be able to improve the traffic volumes that get into your website and also help to improve your visibility rankings.

Remember that if proper keyword research is not done properly from the start of an SEO campaign, the expected final results will be affected considerably. It’s always important to start your digital marketing campaign with proper keyword research and incorporate them into your content.

How to choose a top keyword

When selecting the best keywords for your online marketing campaigns, you should be guided by the competitiveness of the keyword and also the monthly traffic volumes that are associated with that keyword. Not every keyword is worth your optimization effort, so you need to choose one that can practically be ranked on your website and which has the potential of delivering the desired results.That is why you should  word with  reputable SEO experts of the caliber of SEO Assistance who can help you with researching the best keywords to promote your brands.

Main kinds of keywords

There are 3 main types of keywords that you would find out there. They include:

1. Short Tail Keywords

This type of keyword is between one word and two words long and offers the highest monthly search volumes. However, the amount of competition is intense. Because they are not highly targeted, their rate of conversion is low. You will find it hard to rank short tail keywords and it makes sense to skip them.

2. Middle Tail Keywords

In essence, these are phrases that are 3 to 4 words long. Fortunately, they offer a moderate search volume and deliver a moderate conversion rate, therefore making it worthwhile to go for them in your digital marketing campaigns. The best thing with them is that they are not fully tapped and you will find them easy to rank on the first page of Google.

3. Long Tail Keywords

These have more than five words and offer the least competition and a lower search volume. This type of keyword provides you with a perfect way to improve your SEO fast.

Conclusion

Keyword research is a crucial part of SEO and there is a need to ensure that you do it right from the start. It’s important to avoid highly competitive keywords that cannot get you top ranks and concentrate on the middle tail and the long tail keywords because while they offer moderate traffic volumes, they cater to the intent of your potential customers.