In the digital age, convincing customers to visit your brick and mortar business has become a Herculean task. With the marketing landscape changing almost as fast as the light of day, it’s difficult for small businesses to keep up with the competition. Luckily, many virtual tools can help you promote your business more effectively and efficiently. One such tool is Pinterest marketing. As one of the most popular social media sites, Pinterest is an excellent source for driving targeted traffic to your website, blog, or business page.
With so many businesses investing in Pinterest marketing strategies, it’s important to understand how this social platform can assist you in reaching your target audience and growing your business. This article will cover everything you need to know about Pinterest marketing and how it can assist you in increasing your brand awareness and customer base.
What is Pinterest?
Pinterest is a social media site designed to connect people with creative, visual content. More than 400 million people use Pinterest to discover new products, plan their next vacation, or save creative ideas for future projects. Businesses have been using Pinterest as a marketing tool for years, with many considering Pinterest as one of the most effective social media platforms for marketing. And in recent years, many have found that Pinterest is used as a powerful search engine as well.
How to Use Pinterest for Marketing
When you’re using Pinterest for marketing, the first thing you’ll want to do is create a profile for your brand. Each profile has a “board” for its products or topics, which you can use to share relevant images and articles.
Once you’ve created your board, you can start uploading images and links from your website. Check out this post for the correct Pinterest ad specs. Board names are important, so ensure they accurately represent your business and products. You can also organize your boards into categories to make it easier for people to find the content they’re looking for.
Be sure to tag your pins correctly so people can easily find them on Pinterest and share them with friends. One of the best ways to use Pinterest for marketing is to visually curate blog posts and articles that are relevant to your audience. You can also create boards specifically geared toward your target audience, like “Things every dog lover needs” or “Gift ideas for gardeners.”
Tips for Pinterest Marketing
Pinterest marketing is a great way to get more traffic to your site. But that doesn’t mean it will be easy—especially if you’re just starting out. Here are some tips for Pinterest marketing success.
1. Pin engaging, captivating content
The content you pin on Pinterest should be engaging and compelling and drive people to take action. For example, you can pin articles that contain valuable advice or information about your product. Pining quality content will help you build a large following and drive more traffic to your website. Some of the best types of images to pin are:
- Visual representations of ideas, concepts, or facts
- Graphs, charts, and data that support your content
- Infographics related to your industry
- Pictures of people or places that help to tell a story or inform
- Images that are relevant to your blog posts or product pages
- High-quality product shots that include detailed information
- Visuals that are closely tied to your call-to-action
2. Carefully plan your boards
When you first create your Pinterest board, you’ll notice a “topic” section where you can input a brief description of your board. This is where you should input keywords or phrases related to your products or business.
You can also add tags to your images, which is helpful for SEO purposes. You can use the Pinterest Keyword Tool to ensure you’re using relevant keywords that people will be searching for. Creating boards relevant to your business with broad enough appeal to draw new readers is important. If you’re struggling to generate interest in your board, try switching up the images or changing the description to make them more interesting and relevant to your readers.
3. Optimize your Pins for SEO
Another way to boost your SEO is by optimizing your Pins for Google and Pinterest. You’ll want to write a compelling description for each image and include relevant keywords. Try to avoid using “click-bait” phrases like “you won’t believe what happens next.” Google has cracked down on these descriptions and will penalize you for them. After you’ve written the descriptions, make sure you use relevant hashtags. You can use up to 30 hashtags for each image, and you should avoid stuffing them with too many keywords. Instead, use hashtags that are related to your image and will help you generate more traffic.
4. Try out different Pinterest ads and Track the metrics
As you continue to promote your Pinterest page and products, you’ll probably want to try out different ad types to find the ones that work best for your business. Pinterest allows you to create two different types of ads: Promoted Pins, and Sponsored Pins.
The Promoted Pin acts much like a sponsored post but appears in feeds and search results, which gives it a wider reach. It also has the option to include a cost-per-click payment model. The Sponsored Pin is a paid pin that appears in a user’s feed and is less expensive than the Promoted Pin. The best way to track which ads are bringing in more traffic is to use Google Analytics.
5. Promote your Pinterest profile
Once you’ve optimized your boards and filled them with relevant images, it’s time to start promoting your Pinterest profile. This will ensure that more people are seeing your boards and that you’re driving more traffic to your website. You can promote your Pinterest profile in a few different ways.
You can start sharing your boards on your other social media accounts like Facebook or Instagram, as well as reaching out to influencers and other thought leaders in your industry. You can also use paid promotion to boost your ads on the platform. Finally, you can increase your brand exposure by joining Pinterest groups where you can start engaging with other users and repinning relevant content.
Pinterest marketing can assist you in growing your brand awareness and customer base. To see positive results, you must follow a few basic strategies. First, create a few boards on which you want to focus your efforts. Next, add visual content like product photos and product samples. Then, add relevant keywords to each board name and description. Finally, pin your content regularly and repin content from other users’ boards.