If I told you that maybe after a few decades or so, people might shift to mars for permanent residence? The idea itself sounds very amusing. Although had our ancestors ever imagined that we would be buying food from a stranger at midnight and even paying him for that. Ridiculous, they would have said.
Though, this is now a reality, that since COVID-19, people have shown a heavy inclination towards buying their food from ghost kitchens. The industry revenue has been said to be multiplied several times due to the sudden surge. Many power operating systems have appeared for running effective ghost kitchen software during this time. GBKSOFT is one of those many companies working to provide their customers with insights regarding their businesses.
What Are Ghost Kitchens?
Ghost kitchens are, also known as cloud and dark kitchens, are kitchens that don’t have a dining area, a seating space, and waiters roaming about taking orders. It chooses delivery as a medium to take the food to the customers.
Ghost kitchens can be opened anywhere at any time with little expense. All you need is a kitchen and cooks that make tasty dishes. Boom! You’re in business now. Certain factors contribute to the success of ghost kitchens. Often because of such minor mistakes, ghost kitchens go out of business.
If you are thinking of operating a ghost kitchen restaurant, then read below for some eye-opening advice:
Pros OfOperating Ghost Kitchens
Following is a list of the advantages of operating a ghost kitchen:
· Cut Down On Investment Money
Setting up an actual restaurant or cafe requires a considerable amount of money, mainly from loans. It’s best to have a well-designed place with good staff and high-quality food for physical restaurants. This all needs enormous amounts of investment.
Ghost kitchens have reshaped this entire idea of physical sitting. For them, all you need is some good cooks, an enticing menu, and a good POS along with delivery.
· Cost-Free Footprint
Ghost kitchens are cost-effective because they don’t require large spaces, and you can turn already available spaces to you in ghost kitchens. This reduces the need for more giant footprints. Many restaurants are turning specific sections of their restaurants into cloud restaurants.
· Multiple Brands Delivery
Instead of ordering from multiple brands, clients can order from one place instead and enjoy meals from the different brands. This helps cut down costs for delivery charges.
A spicy and delicious menu that is economy-priced is said to attract more customers. Add exciting features to your menu to make your ghost kitchen appear more appealing.
· Minimal Expenses
By running a ghost kitchen, you can cut down unnecessary expenses that were supposed to be spent on interior, decor, quality assurance of cutlery and cleaning, etc. No waiters to pay generates more revenue with only a few chefs to pay.
Any other expenses to be spent in an actual restaurant are automatically cut down. This saved money can be used to reinvest in your ghost kitchen business or elsewhere.
· High Revenue
High amounts of revenue are generated with ghost kitchens because most costs are cut down. Although the initial investment cost is high to spread the word once the business starts running, Ghost kitchens start generating high revenues.
It is said that ghost kitchens are forecast to hold a 50 percent share of the takeaway foodservice and drive-thru markets worldwide, respectively, by 2030.
Cons Of Operating Ghost Kitchens
Following is a list of the advantages of operating a ghost kitchen:
· Online Reputation Matters
If you are a ghost kitchen owner, you should know that your online reputation matters a lot since customers have no physical contact with your shop; what people post about your food and service matters the most.
Maintaining an excellent online reputation is not an easy task. With so many restaurants in business, one bad review or lousy feedback can be the downhill sign for your ghost kitchen.
· No Physical Footprint Limitations
Since consumers cannot directly access you, this is a considerable disadvantage that many ghost kitchens face. All the possible customer relationship building is done online.
· Food Quality Assurance
Many people also feel reluctant is ordering from ghost kitchens because of quality food assurance. They believe that ghost kitchens’ food quality wouldn’t be good because they cannot visit the site itself.
As per a survey on food services and cloud kitchen, approximately 54 percent of respondents ordered from a virtual restaurant and cloud kitchen business because the offered menu appealed to them. Other common reasons included good reviews and lower prices compared to other companies.
· Third-Party Delivery Issues
There are so many delivery options available today. These third-party deliveries are not a good option for ghost kitchens because it creates many issues. Moreover, ghost restaurants mainly thrive on customer satisfaction and data analysis. Both of them are unavailable through third-party delivery apps.
· Marketing Investment
To build a noticeable online presence, ghost kitchens also need to invest in marketing which requires a lot of money.
How GKBSOFT Solves Your Problems
GBKSOFT solves significant problems that occur to ghost kitchen operators. Having your won power operating systems helps you greatly arrange your orders and deliveries. These provide you with a real-life analysis of customer satisfaction and data.
Their services can help you build an online presence and a friendly relationship with your customers.
