Logo design is a must-have for any business around the globe. It is how you represent your company in front of the world.
The logo of a company fosters brand loyalty and attracts a target audience to your business. It helps in the growth and success of the business. The memorability of a brand can be increased by using a well-designed logo. A perfect logo design represents the values, and the mission of the brand and conveys a message of the brand through it.
So, the creation of such an important part of your company must be done thoughtfully.
There are various ways to design a logo for your company. It could be hiring a professional designer, using a logo maker tool, Your choice of method of logo creation depends on the time, budget and approach that you have.
Also, choosing a method of logo designing should be well thought. Here we have listed out the methods and at the end you will know should you use logo generator tool?
Logo Maker Tools
First of all, talking about logo maker tools, they provide you with tools to create logos without the help of any professional designer. But, is it worth spending money on these tools? Some of these charge you for designing logos while others provide their services for free. This tool has a huge number of templates and tools equipped in it. All you have to do is select a logo design template that interests you and customize it as you wish.
You can add your company name, slogan, or mission to the template and make it yours. There are numerous customization options available. You can change the background, add images, text, graphics, and much more. Moreover, these take very little time. Few tools can help your design logo in just 5 minutes.
Running a small business comes with fewer budgets. So, if your budget is low, using logo maker tool instead of hiring an expensive designer is a better option.
But the problem is doing this all without any graphic design knowledge can be a disaster. If you have knowledge of graphic designing, then you can surely take help from this tool and design the perfect logo for your company.
Also, using templates for designing a logo for your company will lack two things- uniqueness and creativity. Obviously, these templates do not provide you with many platforms to make it unique and outstanding. Then, the creativity of design is limited. The creativity of the human mind cannot be matched with the designing tool.
Also, even a slight mistake in the design of your logo can make the company pay for it. No matter how much you try, you will make mistakes that you are not aware of. You might not be able to figure out but professionals out there will.
It will represent you poorly in front of your target audience and customers. Also, you might end copying from others which is illegal.
Alternatives
No matter how many benefits these tool have, it cannot compete with the power of professional and experienced designers. The professional designers master in graphic designing and use all of their knowledge to create unique logos which are full of creativity and purpose. It makes your logo special because you will find hidden meaning in every aspect of the logo,
unlike logo maker tools.
Also, it will save the time that you would have to spend on learning about branding and logo designing. You tend to make unknown mistakes while designing on your own with minimal graphic designing knowledge.
Thus, hiring a designer will ensure you do not hit this situation. The quality service of professional designers avoids the occurrence of mistakes and thus, no poor results.
Furthermore, creating a logo with the help of a designer will definitely make it look professional. This brings uniqueness and quality to your logo design which can hardly be brought when you design a logo yourself.
Most importantly, it helps you stand out in the competition. People will notice professionalism from your logo and that is then associated with seriousness.
The main drawbacks of this option are it may be costly. People with a low budget may find it hard to go on with this option. Now, you should know there is another option as well. You can create stunning, unique and custom logos with online logo generator tool. These platforms such as Designhill offer you the opportunity to get created custom and unique logos in a creative manner.
You can crowdsource your logo design contest to designers on Designhill. All you need to do is write briefly about the logo that you want to get designed. It should have all the necessary details about your company, audience and what business you are into. Logo designers will participate in the contest and design logos as per your demands. The logo designers participating in the contest will fulfill your needs of creativity and uniqueness. Moreover, you can set the time yourself. Then you can choose the winning logo and pay for it.
Final Verdict
Each of the ways mentioned above has its own benefits and drawbacks.
Taking the logo maker tool into consideration, they save a lot of your time and money. You can create logos in minutes. But they will not offer you the creativity and uniqueness you are finding. Also, you cannot create top-notch custom logo designs without having any graphic design knowledge by yourself.
While on the other hand, there are professional designers. They are full of creativity and have immense knowledge about their field. Not only about graphic designing, but they are also aware of trends and the latest updates and tricks that will benefit you. But you may not find the perfect designer for your company and it can cost you much.
The final verdict is to hire a professional designer. No logo maker tool will beat a professional and experienced designer. Hiring a designer is necessary to help you stand out in the competition. As far as its cost is concerned, you can use platforms like Designhill to get more and pay less.
