Do you want to keep your users engaged in your brand forever? This article explains effective tips for retaining customers with push notifications.
User retention is the only strategy shrewd app marketers and developers used to expand their business over the long term in a cutthroat industry. It has been demonstrated that keeping just 5% of your users can increase your company’s growth by a staggering 30% or more.
In this post, we’ll discuss the importance of push notifications, why customer retention matters, and some effective tips for better engagement with React Native Push Notifications. Aside from that, we will also discuss why customer retention weighs more than customer acquisition. So without further ado, let’s get started!
Importance of Push Notifications
Every day, the app stores receive thousands of new applications literally. This has enhanced the users’ options when using an app, but it has also led to very high churn rates for most of them. Most apps lose over 71% of their users by the third month after the point of acquisition, according to a Localities survey.
In all industries, the user retention and churn rates are essentially unchanged. No matter what sector of the economy your software serves, you quickly lose most of your users. For instance, even ‘exciting’ things like games can only hold onto 11% of their participants after three months.
This is because intelligent software or engaging game alone will not captivate users. Remind them of what your app does and how much they enjoyed it during their previous session if you want them to use it again or make it their go-to during downtime.
Why is Customer Retention Much Important?
Everyone now has access to the internet. Fewer obstacles stand in the way of admission. Even teenagers are starting their enterprises with no money down. In turn, this has dramatically increased the fragmentation and competition in practically every business. Customers have more places to buy from and more channels to explore those places. Customer involvement is a business’s best weapon in today’s fiercely competitive environment.
Customer Retention Weighs More Than Acquisition- Why?
Every company has lofty objectives for gaining new clients. They set goals for how many clients, downloads, or signups must be obtained in a specific time frame. Most firms consistently gauge their performance based on the growth rate in customer acquisition.
Customer retention would weigh more if customer acquisition and retention were to be considered on a scale. Here are some sobering data that supports this.
- It costs five times as much to get a new customer as to keep an existing one.
- A sale made to an established customer has a success percentage of 60% to 70% greater.
- Additionally, concentrating more on providing for current clients fosters loyalty. 86% of customers are willing to spend extra for a superior customer experience, according to an American Express study.
Most Effective Ways to Follow For Push Notifications in User Engagement
Here we are explaining proven ways that you need to follow React Native push notifications for user engagement.
Users are crucial. So, your strategy should be like you’re giving them exactly what they want. With React Native push notifications, you can re-engage your users strategically.
If client acquisition and retention were to be balanced on a scale, customer retention would weigh more heavily. This is supported by some grim data.
Getting attention from a new customer can cost much as keeping an existing one, as a sale to a regular customer has a success rate of 60%- 70% higher.
Additionally, focusing more on serving current customers encourages loyalty. A study by American Express found that 86% of customers are willing to pay more for a better customer experience.
Send Personalize Alerts
The company needs to have a personal understanding of each client. Mobile client engagement is influenced by minor things, such as greeting the customer by name and using a human tone in the marketing message. As a starting point, consider them as individuals rather than merely as customers who make purchases.
Jabong carried out his plan precisely. They switched from mass mailing to a hybrid communication approach allowing them to deliver targeted and relevant offers to clients. In this video, you may find out more about Jabong’s accomplishments.
Send Alerts On Time
The users of push notifications are known to find them annoying. But you send them at the incorrect moment when you do that. Push notifications that are delivered at the wrong time may annoy users and drive them away from your app.
For instance, urgent or time-sensitive updates must be issued immediately. This might include merely confirming an in-app purchase they made. Based on a user’s in-app trip, other updates, such as introducing the user to a new feature, can be provided.
According to Andrew Chen’s research on bulk push notifications, open rates for push messages peaked little around midday (3 pm) and peaked most in the evening. Therefore, you must constantly test the effectiveness of your push notifications because no one solution works for everyone.
Make Your Alerts Actionable
Even if you write a compelling message for users to read, you generally won’t get a response to your push notifications until you clarify what they should do. Therefore, you must include a distinct call to action in your push notifications. Give specific instructions for activities you want a user to perform after receiving the push notification.
Check The Frequency
According to a Localytics survey, app marketers can experiment with sending two to five push notifications per week with a risk of push disablement of just 22.3%, significantly less than the 31% in 2015–2016.
This is just one example of how strategically designed push notifications may effectively engage your users and increase user retention.
The Bottom Line
This is all we have to say. Try to incorporate all tips in your React Native push notifications strategy for engaging mobile users and retaining existing customers. We hope you will find the best outcomes. However, if you’re looking for the best push Notifications Company, then look WonderPush, as it is the best one to work with.