As a local brand advisor in the Pittsburgh area, I often get asked by business owners how they can improve their local search ranking. While there is no one-size-fits-all answer to this question, there are a few general tips that you can follow to help boost your ranking and create a strong local brand. In this blog post, we will discuss 10 of those tips!
- Understand What Local Search Ranking is and How it Works
Local search ranking is determined by several factors, including the relevance and authority of your website to local searchers, the quality and quantity of reviews you have, and how well your business information is optimized. In order to improve your local search ranking, it is important to understand what these factors are and how they work.
For example, you can improve your website’s relevance and authority by adding local content, such as blog posts about your city or neighborhood, and by including links to your site from high-quality local websites. You can also improve your reviews by asking customers to leave a review on Google or Yelp after they have had a positive experience with your business.
- Steal Your Competitor’s Keywords
If you want to rank for a certain keyword, it is important to understand what that keyword means and how your business can be best suited to rank for it. One way to do this is by performing competitor research and stealing their keywords!
You can use Google’s AdWords Keyword Planner tool or the free version of Moz’s Keyword Explorer to find out what keywords your competitors are targeting. You can then use these keywords in your website content, title tags, and meta descriptions to help you rank for them.
- Claim Your Business Listing on Google My Business
Google My Business is a free and easy-to-use platform that allows businesses to create a listing for their business on Google.com. When you create a listing, you can provide your business information, such as an address, phone number, website URL, and hours of operation. You can also add photos and videos and write reviews for your customers.
Claim your business listing on Google My Business is a great way to improve your local search ranking, as it helps to ensure that your business information is accurate and up-to-date. It also allows you to control what information appears in the Knowledge Panel on Google.com, which can help increase brand awareness for your business.
- Write High-Quality Long-Form Content
One of the best ways to improve your website’s relevance and authority is by writing high-quality long-form content. This type of content is typically 2000 words or more, and it covers a topic in-depth.
When you write high-quality long-form content, you are providing valuable information to your readers that they cannot find elsewhere. You are also demonstrating to Google that your website is an authority on the topic. As a result, you may see an increase in your website’s search ranking.
- Make Sure Your Website is Localized
If you want your website to rank for local searches, it is important to make sure that it is localized. This means that you should use the correct city and state names, as well as the correct currency and language.
You can use Google’s Webmaster Tools to check if your website is properly localized, and you can also use a tool like the free Local SEO for WordPress plugin to automatically localize your website.
- Maintain Consistency in Your Branding
If you want your business to rank well in local search, it is important to be consistent in your branding. This means using the same logo, colors, and messaging across all of your marketing materials, including your website, social media profiles, and print materials.
Being consistent in your branding helps to create a stronger brand identity for your business and makes it easier for potential customers to find you online.
- Establish Yourself as an Expert in Your Field
One of the best ways to improve your website’s ranking in local search is by establishing yourself as an expert in your field. This can be done by writing blog posts, articles, and white papers about your industry, and by participating in online and offline events.
When you establish yourself as an expert in your field, you are providing valuable information to your readers and showing to Google that you are an authority on the topic. Your website may see an increase in search ranking.
- Offer Customer Incentives
One of the best ways to get your customers to leave reviews for your business is by offering them incentives. This could be anything from a discount on their next purchase to a free product or service.
When you offer customer incentives, you are encouraging them to take action and provide valuable feedback about their experience with your business. As a result, you may see an increase in the number of positive reviews you receive online.
- Always be Responsive to Customer Inquiries and Complaints
If you want your business to rank well in local search, it is important to respond to customer inquiries and complaints. This means answering customer emails and phone calls promptly and addressing any issues that they may have.
When you are responsive to customer inquiries and complaints, you are showing Google you care about your customers and will address any issues that they may have. This can lead to an increase in search rankings for your website.
- Send Out Emails with Links that are Relevant to Your Industry or Niche Market
If you want your business to rank well in local search, it is important to send out emails with links that are relevant to your industry or niche market. This means including links to blog posts, articles, and white papers regularly.
When you include links to valuable content in your email newsletters, you are providing your readers with valuable information and showing to Google that your website is an authority on the topic.