Backlinks are an essential part of SEO. To rank higher in search engines, you need to have a lot of backlinks.
There are many different types of backlinks – some are good and others are bad. It is important to know the difference between black hat links and white hat links to make sure that you don’t get penalized for having spammy backlinks.
There are no shortcuts when it comes to link building. It’s time consuming if done the right way. With other business functions going on, it’s likely you won’t have time to dedicate to this important SEO task. If that is the case, there are many agencies out there that offer link building services to tackle this for you. If you go that route, again you just need to make sure they are obtaining backlinks in the correct way.
Let’s look at three ways that you can gain backlinks naturally.
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Graphical Content
Graphical content is a good way to build natural backlinks. This is because it is more engaging and people are more likely to share it.
Graphical content is also a good way to build trust and engagement in your content. Users don’t want to just read text, they want imagery and video. Creating good graphical content like an infographic and inserting them in your article, can get more users to share it or even use it as a source in their article and link back to you.
Giveaways
Giveaways are a great way to build natural backlinks.
Strategically this is when you offer something like a product or service in exchange for people’s email addresses. This typically happens on a landing page on your website.
Giveaways are also a good way to build relationships with influencers and potential customers who may be interested in what you offer.
Giveaways are a good way to build natural backlinks because duh, who doesn’t like free stuff? Bloggers and content creators use giveaways to get their content seen by the right people and also to get more users sharing the giveaway page and linking to it. Giveaways are usually free or at a low cost, so they’re affordable for bloggers and content creators who want to grow their audience. Typically all you have to do is eat the cost of your product/service and the shipping cost.
Cold Outreach
Cold outreach is a strategy that is used by many SEOs to build natural backlinks. It involves sending emails to people that are not in your database and asking them to link back or share content on their websites.
Cold outreach is when you reach out to someone and ask for an article submission or link with no expectation of any form of payment. You just have to state why it would be beneficial for them to do so. If there is no benefit, then that website probably isn’t a good fit.
This is a great way to build natural links because the person who is being contacted will be more likely to do it if they don’t feel like they’re being asked for something in return and they see the value in it.
Cold outreach can be done by email, social media messages, or even direct messaging on social media platforms such as LinkedIn and Twitter.
