It’s hard to believe, but 2023 is just around the corner. And as we prepare for the new year, it’s important to think about what tools and technologies will be necessary for success as a marketer. Here are five tools that we predict will be essential in 2023:
Planning and Organization Tools
With so much going on in this busy world, it’s more important than ever to have tools that help you stay organized and on track. In 2023, we predict that planners and organization tools will become even more popular, as people look for ways to streamline their lives. Especially in the world of marketing, you need to know who is performing what and when, in order to create a cohesive and effective campaign.
Tools like Trello and Asana will help you keep track of deadlines, assigned tasks, and progress reports. They’ll also come in handy for client communication and collaboration. If you’re not using a planning or organization tool in 2022, now is the time to explore your options.
Content Creation and Management Tools
As content becomes increasingly important, the tools we use to create and manage it will become more sophisticated. Canva is a great example of a content creation tool that’s easy to use and produces high-quality results. In the past, marketers had to rely on designers to create visuals for their campaigns. But with Canva, anyone can create beautiful visuals with no design experience required.
Another important content management tool is a content calendar. This is a tool that helps you plan and track your content strategy. It can be as simple as a Google Sheet or as complex as a project management tool like Trello. Either way, a content calendar is essential for keeping your content strategy on track and ensuring that you’re publishing the right content at the right time.
Analytics Tools
Of course, no marketing campaign is complete without some form of analytics. There are a ton of different analytics tools out there, but two of the most popular are Google Analytics and Mixpanel. These tools will help you track your website traffic, engagement, and conversions. There will be so much to track in 2023, so make sure you have a series of analytics tools that complement one another and allow for fast decisions.
Email Marketing Tools
Email marketing will continue to be one of the most effective marketing channels in 2023. To make the most of it, you’ll need a good email marketing tool. Mailchimp is a great option for small businesses, while Constant Contact is a good choice for larger businesses. If you’re looking for something more advanced, consider HubSpot or Pardot.
Depending on the tool you choose, you’ll be able to do things like segment your list, automate your email marketing, track your results, and more
Lead Management Tools
Finally, you’ll need a good lead management tool to help you keep track of your leads and customers. Salesforce is a popular choice, but there are many others to choose from. With a tool of this nature, you’ll be able to see who your customers are, what they’re interested in, and how they interact with your business. What’s more, you’ll rank leads and have more awareness of where people are in the funnel. Consequently, you can make more informed decisions about your marketing campaigns.
There you have it: five essential tools that every marketer needs in 2023. If you partner with an ROI-focused digital marketing agency, you’ll get access to the very best tools for your strategy!
