If you are doing an eCommerce business, you surely have some idea about Fab. Fab is a popular online flash sales retailer launched in 2010, reaching 1 million users within 5 months. After that, their business growth slowly decreased, and they started losing customers. In 2012, they invested millions of dollars and lost it completely.
Key features in a multi-vendor eCommerce website development:
Have a look below to find out the top 7 common key features in a multi-vendor eCommerce website development:
- Develop unique product descriptions
When you are looking for product descriptions from your suppliers, then this would be the first multi-vendor eCommerce mistake that you have made. It is mainly because; the suppliers may give the same product descriptions to you and your competitors too.
If your competitors have rankings stronger than your site and your product descriptions are the same as theirs, you will need help to overcome them. This is because then search engines will compare all the content on your site with your competitors.
If your content has been posted without any links and competitors posted it with more links, your business will be in trouble. You must understand that the content you are developing must give justice to your readers. Hence developing unique product descriptions can improve your website ranking.
- Don’t duplicate title pages
Generally, duplication of products, content, services, and prototypes is the major challenge to starting a multi-vendor eCommerce business. But, unfortunately, duplicating the title pages is a common eCommerce mistake that may get your business in trouble.
Each web page must have unique title pages. You can find out the title of a web page at the top of your browser window. The page titles appear on the search engine result page above the URL. The page titles are useful for clarifying what that page is about from the perspective of customers and search engines.
When multiple page titles are the same without any change, the search engine will be confused to recognize and suggest to the user on the spot. Hence your website may have the chance of getting avoided.
- Post-high-quality images
Most multi-vendor e-commerce business representatives need to correct the mistake of posting poor-quality images. It can create a negative impression of your website among your visitors, and sure, they will never feel interested in revisiting it.
Poor-quality images of products can also have a bad impact on your brand. You can get the help of the best eCommerce developers and start posting HD images on your multi-vendor eCommerce website.
An image with exceptional clarity can attract your customers a lot. A professional eCommerce developer knows how to shoot excellent pictures for your website. They will arrange the best photographer since they know product lighting, background, and editing.
You must implement additional features to attract target customers to your multi-vendor eCommerce website. For example, you need to magnify the image feature on the product page; hence, customers can enlarge the image and check out the tinier details.
- Create the responsive web design
Currently, most customers use multiple devices to access the internet effectively. Therefore, you must design your website by considering this factor. A responsive and quality web design effectively makes the eCommerce store accessible to all types of gadgets. On that basis, a non-responsive web design is the worst mistake to avoid now.
Based on some reports, mobile commerce sales accounted for 34.5% of complete sales of e-commerce in 2017. You have to know the fact that; this number will keep on increasing.
More customers are now using their smartphones and other devices to do the shopping instead of PC. Therefore when your website is non-responsive, you will surely lose your customers and get penalized by Google. By that, your website ranking will also get affected.
- Fast loading page
The web page’s average loading time should be at most two seconds. If your website goes beyond that, your visitors think it wastes time for them. Hence it is one of the major multi-vendor e-commerce mistakes you need to avoid immediately.
Customers always like the fast-loading web page. However, you must be extra careful and then monitor the performance of your website in the most advanced manner.
Many factors, like cache components, will determine the performance and speed of the website, internet spent, hosting service, content on the page, and much more. Among these factors, the most influential one is website design.
It requires more rework when the web page needs to be designed by considering the page speed. Therefore when you need to avoid this mistake, you must tell your website designer to design your homepage loading speed faster. Then, based on the speed also, Google will rank your website.
- Implementing updated technology
Those days have gone by when developers use the flash content on the website to make it attractive. Unfortunately, although the flash content looks attractive, it is still outdated technology. Therefore it may cause major trouble for the multi-vendor eCommerce website.
At the same time, using an older version of XHTML or HTML code can reduce your website performance. This will affect the search engine page results and reduce the web page’s loading time. Hence, it is very important that you tell the web developers to use the latest technology and web design techniques to overcome your competitors.
- Avoid annoying ads
Generally, ads on your website make your customers look interested and useful. However, if multiple ads pop up on the web page and make them feel inconvenienced, it is the key feature in a multi-vendor eCommerce website development.
You can check out the list of the Top India E-Commerce Development Firms and get help from them to avoid such issues. Annoying ads can make customers leave your site, and hence your website visitors will be reduced. Therefore, it might have a huge impact on your eCommerce business growth.
A multi-vendor eCommerce website with the above features is considered as an effective marketplace. In this modern digital world filled with heavy competition, these features give you a chance to enable yourself as one of the market leaders. Check your website right away and see if these features are there or not, and if you can’t find them, then it’s time to go ahead and make the needed modifications.
Author Bio: –
Ronak Meghani is a serial entrepreneur and who has worked with small-medium-large companies. He is a co-founder of Magneto IT Solutions and has been closely working with eCommerce ventures since 2010. He has helped 200-plus international brands for building/improving their online ventures in the area of UI/UX, development, launching, revenue enhancement, marketing strategy and much more, and 90% ventures are generating very good revenue. He’s enthusiastic about start-ups, entrepreneurship, sports, and all things marketing.