Are you tired of manually sending out cold emails and hoping they land in the right inboxes? Cold outreaches can be time-consuming and costly, even more so if you’re doing it via mail. Luckily, there are several tools and strategies that you can use to automate this process, saving you time and money without compromising the quality of your communication or the results from your efforts. We’ll take a look at five ways to automate cold outreach in this post, with examples of each strategy in action. Let’s get started!
What is a Cold Outreach
If you are not familiar with cold outreach , here’s a quick introduction. It is a strategy used by sales professionals and businesses to generate sales leads. Cold outreach is a form of marketing that involves making contact with potential customers via phone or email without any prior contact. It is sometimes called outbound marketing, sales prospecting, or hunter marketing.
Cold Outreach can be done manually, but it can also be automated using automated tools like Formcloud. Formcloud is an automatic web form-filling software that helps you fill online forms.
Why Automate Cold Outreach?
It’s not a secret that cold outreach is time-consuming, and often times we have limited resources. This is where automation comes in. Automating cold outreach can save you hours of work and allow you to focus on other tasks that need attention. The good news is that there are many ways to do this, so you can find the right fit for your needs. The tips below will guide you.
1) Make sure the messaging is personalized
Ensure sure the messaging is personalized – I know, it sounds like a no-brainer. But if you don’t take care with personalization, then people will spot it pretty quickly. Be sure to include their name when sending emails and keep your subject lines as short as possible (think 3 words or fewer).
Imagine sending a generic email to people and you have not built any rapport with them. They are not likely to read your messages.
By including your prospects name, they feel you no them personally and are receptive to your offers. It is believed that a person’s name is the most endearing word they love to hear, so personalizing your message is important. It also helps keep your mails outside the spam folder.
2) Use data mining tools
There are many tools out there that make searching databases simple, but they don’t all give accurate results. Your best bet is data mining tools which will help you see what people are saying about specific companies or products. Some of the most popular sites include Ahrefs, BuzzSumo, and SEMrush.
What should I research? A great starting point is to search for topics like productivity or outsourcing. You can then look at the top articles and decide if they’re worth reaching out to the authors of those posts on LinkedIn. Once you’ve found an author who has written something relevant, it’s time to reach out with your cold outreach message!
3) Use email templates with links to relevant content like blog posts, infographics or case studies.
Cold outreach can be a daunting task, especially when you’re trying to scale it. With a bit of time and effort, though, cold outreach can be automated through the use of email templates.
Here are three easy steps for how you can start automating cold outreach:
1) Create an email template that includes your introduction and some small talk.
2) Include links to your LinkedIn profile and company website in the emails, so they can easily get more information about you.
3) Use a service like Boomerang or IFTTT that allows you to have an out-of-office message automatically sent with each email so that you’ll still get messages even when you’re away from your computer for long periods of time.
4) Take advantage of autoresponders to tell people when they should expect a reply.
Autoresponders allow you to create a series of emails that are sent automatically at specific intervals. This is an excellent way to not only keep in touch with prospects, but also keep your cold outreach process streamlined and automated. The first step is setting up autoresponders for your business or service. You’ll want this set up as a regular event so that it’s a continuous process. In order for the messages you send out to be effective, they need to be timely and seem like they’re coming from a person, not just an automated system.
You can automate cold outreach by creating an email template that incorporates these three things:
-A message tailored specifically to each individual prospect.
-An email schedule based on when the prospect was contacted last.
-A timeline detailing what will happen after you reach out again.
5) Avoid sending too many messages at once, or else prospects will tune them out.
Cold outreach is all about timing and messaging. Avoid sending too many messages at once, or else prospects will tune them out. Make sure you are only reaching out when it makes sense, for example:
-If you’re a salesperson who just cold called someone on the phone and followed up with an email, then wait a week before reaching out again.
-If your company has sent a package containing something like a brochure or some other promotional item, then wait two weeks before following up with an email.
-If you know that the person has been on vacation recently and is due back soon, then wait until they get back before reaching out again.
There you have it. I hope this helps you automate your cold outreaches.
