Writing descriptions that attract and persuade viewers to click, subscribe, and watch can be difficult to do on YouTube, but it doesn’t have to be.
Understanding how your target audience views and interacts with video will help you learn what kinds of information they need from you in order to take the next step in the buying process.
Here are the top tips you need to know for writing effective YouTube descriptions for maximizing profit.
Keep it Short
You only have a limited amount of space to work with when writing your YouTube description, so make sure that every word counts. Keep your descriptions short, sweet, and to the point. Give viewers enough information about what they’re going to see but don’t give too much away before they click on it.
Provide them with the basic info: title, author, category, and length. Include keywords that describe your video in order to increase its chances of being found by people searching for related content.
Include Call-to-Action Words
If you want people to watch your videos, then you need to write effective YouTube descriptions.
Here are the top tips you need to know.
– Inject your personality into the description: it will make it more memorable and enjoyable.
– Describe what’s in the video: this is especially important if it’s a video of a live event or an unboxing
– Include a Call-to-Action at the end of your description: tell viewers what they should do next (ex: Subscribe!)
– Put them on edge by creating curiosity: using words like watch now! or you won’t believe what happens next! create intrigue that can prompt viewers to keep watching
– Keep them engaged with emojis, hashtags, and GIFs: These are all great ways to spice up your description
Make it Engaging and Visually Appealing
If you want people to watch your videos, you need to make sure your descriptions are engaging and visually appealing.
Here are some tips for writing a description that will encourage viewers to click on the video:
Use subheadings in your description. They should be descriptive but short and easy to read. Make sure they provide information about what your video is about. Make them specific enough so that they stand out among other content.
Include keywords that are relevant to your video topic. For example, if you’re making a tutorial video, include keywords like tips or tutorial.
When you write a sentence with a keyword, place it at the beginning of the sentence. It’s also important to repeat key words throughout your text to draw attention back to them. Add emphasis with bold typeface or italics when possible.
Keep it Interesting by Using Lists
Your YouTube description is one of the first things potential viewers see when they come across your video, so you want to make sure it’s interesting and engaging!
Here are some top tips for writing effective YouTube descriptions.
- Use lists – Make a list out of what you have to say about your video, or a list of content that will be featured in the video.
- Keep it short – Try not to go over 200 words; this will help keep people interested in reading more! Just make sure that everything on your list has something different about it. That way if someone only reads one sentence from each point on the list, they’ll still be given a complete overview.
- Include links – Include links to other videos or articles related to the topic at hand.
- Keep it current – Include any recent developments in your field, new studies, etc., but don’t just talk about these things without linking them back to your main point somehow.
Don’t Forget About the Title Tag
You only have a limited amount of space to work with when writing your YouTube description, so make sure you use it wisely. The title tag is one of the most important aspects of your description, so don’t forget about it!
Keep your title tags short, sweet, and to the point. Include keywords that are relevant to your video and make sure they’re placed towards the beginning of the title tag. Do not place links in your title tags, as this will cause Google to penalize you in search rankings.
Use descriptive words and phrases throughout the text instead of using sentences or long paragraphs. If possible, keep it under 160 characters (including spaces). Finally, always include your channel name and link to your homepage at the end of the description (you can even place these at the top if you prefer).
Test, Test, Test!
As with anything else, the best way to learn how to write effective YouTube descriptions is through trial and error. Don’t be afraid to experiment with different types of descriptions, and see what works best for your channel and your audience.
