Monetizing your podcast is not as easy as it sounds. It is a time taking process, and there are multiple do’s and don’ts you need to remember when monetizing your podcast. You must not expect instant money from the podcast unless it has a wide range of audience and is well delivered. If you are a budding podcast influencer, you can learn how to monetize your podcast with Libsyn at https://libsyn.com/monetization/. You need to be smart in order to monetize your podcast properly. Let’s look at some important do’s and don’ts you have to know regarding monetizing your podcast.
Do’s
Share about them with people on social media and release them on a regular basis. Once you gain the podcast audience, you can apply the following strategies to monetize your podcast:
- Ask for Donations
This is the simplest and most direct method to monetize your podcast. You can ask your followers to donate money whenever you go on a stream or a podcast. Some followers are eager and generous enough to throw off dollars to consume great content. This is the easiest and most basic step of monetizing your podcast. Be clear with your call to action so that audience knows what motives you have. Followers will trust you for your transparency. Attach a Paypal or Stripe account.
- Create Paid Membership Tiers
This is the other direct method of monetizing your podcast. You can set paid membership tiers so that listeners will have to pay fees to access your exclusive content. You can post these podcasts in private Facebook groups or podcast swag. You can create a Patreon account that is reliable and simple to use. Through this platform, you can also reward your fans for their contributions. Your listeners will support the show since they will be receiving something and exclusive episodes.
- Sell Sponsorships or Ads
Sponsorship selling is the most common and well-known form of monetizing the podcast. In this method, you do not have to create or sell anything; rather, you just set up a deal with a sponsor. You mention in your podcast that your episode is brought to the audience by the respective company. Your revenue here is dependent on the number of listeners in your show. It is also a hard way to make money if you have fewer followers.
Don’ts:
Here are a few things to avoid when monetizing your newfound passion:
- Do Not Buy Expensive Equipment at First
When money is involved in a podcast business, it is advisable to go slow and cautious about things. Budding podcasters use simple microphones on their phone to make a podcast. Do not buy costly equipment like an expensive microphone and a 4K camera at the start. Start small until you have some following and revenue to reward yourself.
- Not Having a Niche
Niches attract listeners; therefore, be aware of your specific niche of the podcast since it is necessary and valuable. Likewise, sponsors are also niche-specific, so you must have a niche to call home and improve your podcast growth if you want to attract sponsors.
- Not Trying to Attract New Listeners
Remember that listeners are the soul of your podcast because it thrives on the audience. The more listeners you have, the more sponsors you will attract who want to advertise their products. If you do not improve your listeners, the chances of your hobby becoming a full-time business get very scarce.
So, these were essential do’s and don’ts that you need to keep in mind. Work smartly and consistently, and one day, you will earn good money for your podcast.
