Probably, it is necessary, to begin with, the most frequent question from the client: “Why is it so expensive?”
In 99% of cases, the first criterion from which the search for a contractor begins is the price! And no matter what your budget, or the size of the company, everyone will try to save money. That is why you can start doing some parts by yourself. For example, you can use a thumbnail maker for YouTube for free.
And now a little more about the vicious circle – what formed the price that you voiced, what issues you should pay attention to before agreeing to cooperate.
Time Spent on the Project
Quite a broad concept. This is communication at the stage:
- We need something – and how much it will cost.
- Clarification of the exact technical task.
- Approval of the intermediate work in stages.
- Edits and their implementation.
In addition, any project will 100% involve the time of at least a few key specialists or the whole team. Both on the part of the client and the part of the executor. If you, as a customer, decide to convene a whole meeting for 1 hour to discuss, for example, the logo and corporate identity, then take into account the time spent by each specialist at the meeting multiplied by the cost of his hour. The scheme will also be on the contractor’s side – the design is discussed with the project team or with key specialists, projects, and management.
The ideal option is when both parties draw up and agree on a project plan, discuss all the incomprehensible nuances (here are the words and professional terms), and sign the document.
The Scale of Work
When forming works, always take into account the approximate time with a margin (in hours) to perform project tasks. Usually, these are several design options, discussions, edits, preparation of a presentation for the client, etc. Also, take into account force majeure (technical problems, problems with the light, or banally someone got sick).
If you think that the price of the design of, say, a website is too high for you, you can always clarify the details. For example, how many unique pages of the site will be designed, developed, created, and adapted.
The Cost of a Specialist’s Hour
A person with extensive experience in their field is always more expensive. If you order design services from an agency, it is adequate that the total price will take into account the cost of wages, those who will work on your project, plus the agency must pay rent, taxes, etc.
An agency with a reputation and strong specialists simply will not allow itself to work for food.
In general, if you are offered to do, say, site design cheaply, it is better to find out the nuances – why not expensive, what is included and not included in the cost of work. Any agency can make you a discount, and offer different packages of services based on your needs. But be sure that quality work can not be cheap because otherwise there is a suspicion that some stages will be missed, or the project will be worked on by people-in-all masters, but who are not deep specialists in at least one area.
