To better understand the latest 2021 influencer marketing trend, you need to first understand the current conditions in which Indonesia is still in a pandemic period. Indeed, the pandemic has been going on since the beginning of 2020, where there has been a very drastic change in the use of social media.
The reason is that the Covid-19 pandemic is forcing everyone to change their life habits. If previously, many activities were carried out outside the home, now activities outside the home are forced to be limited. The world community, including internet users in Indonesia, inevitably spends more time at home in order to break the chain of virus spread.
Working and studying from home and only needing to go out of the house as necessary, it actually brings boredom. To overcome this boredom, people end up spending more time surfing the internet, whether for information, entertainment, knowledge, even shopping and looking for work.
Then, what about the brand and business climate? Restrictions on activities outside the home have forced many businesses to adapt if they don’t want to lose their business. So, what must brands do to stay afloat? How will brands dominate the influencer marketing trend in 2021?
The Latest 2021 Influencer Marketing Trend Opportunities and Predictions
1.It’s better to create a trend than to follow a trend
Most brands try to identify trends on social media and then build content. For 2021, trendsetters will get more attention from the public. So that you can be a winner in this field, try to build your own brand awareness to the forefront. Create a trend and be a pioneer of the trend. In this way, you can get more attention from internet users than competitors.
2.Images Are No Longer Crucial in Campaigns
Everyone knows, Instagram is a very important platform in the implementation of influencer marketing. Because influencer marketing via Instagram focuses on images, then shifts to videos. Based on influencer marketing statistics, information is obtained that videos have managed to attract more audiences than images. This will still be a trend in 2021. In addition, the selection and use of top hashtags also has a big role in the success of the influencer marketing strategy you use.
3.Every Content Must Be Interactive
Now there is no longer an audience that is interested in passive content. This means, if you want your marketing campaign to be successful, make sure influencers can create powerful and interactive content. Don’t just upload photos or videos, but it’s a good idea to be able to invite the audience to interact.
4.Focusing on Influencers with a Specific Niche
Audiences no longer enjoy content that is simply offered by brands, but they choose what content they want to see. Therefore, you should be able to choose influencers who are focused on one specific niche. Because, a specific niche means that the followers they have are also in accordance with the content presented.
Using an influencer marketing strategy can be a powerful weapon to increase sales. But at the same time, it can also bring you down quickly if you apply the wrong strategy. In order to avoid the dangers that may arise as a result of incorrectly implementing an influencer marketing strategy, you can entrust this task to a digital marketing agency Jakarta or Indonesia’s best digital marketing agency such as Redcomm, as a bridge for brand collaboration with influencers.
5.Expand Original Content
To be a pioneer in the 2021 marketing trends, make sure influencer posts are more authentic and don’t over-edit. Because content without excessive editing and not too many filters will attract the attention of the audience because it looks more honest and natural. In fact, most audiences claim to prefer seeing behind-the-scenes photos and videos behind your marketing projects.
6.Consumers Are Nano Influencers
Currently, consumers are also reviewing products and uploading them on their respective social media. With very high social media exposure, every review done by ordinary users counts and they are labeled as nano influencers. Their positive opinion has an important role in shaping public opinion about your product, increasing brand awareness, and increasing conversions.
7.Collaboration Between Influencers and Brands Based on Performance
Until now, brands still choose influencers based on the number of followers and content performance. But gradually, brands need to consider building engagement and collaboration based on performance or performance.
8.Create Potentially Viral Content
If your brand is able to create content that always invites the audience to share it, you can say you are a pioneer of the 2021 trend. By utilizing a combination of useful information, good graphic design, and don’t forget to insert it with brand identity, you can increase brand visibility. .
9.Virtual Events Are Getting More Popular
Due to the 2020 pandemic, people are used to enjoying virtual events, such as product launching, unboxing, product testing, and so on. This year, they will still love virtual events and always wait for the latest updates from these events. Your job is to keep people curious about the events from your brand that will be held in the near future.
The Emergence of Influencer Partnerships
In general, brands will connect with a select group of influencers in conveying a campaign message. But this year will be different, with the emergence of influencer partnerships. Through this collaborative approach, influencers will work together to create content for certain brands. With influencer partnerships, like it or not, brands need to adapt when they want to work with influencers and be able to create more appropriate marketing campaign concepts on social media. One of them is what Josi Maia Influencer Spotlight has done, who has been successful in the digital marketing world today.
In addition to paying attention to the things mentioned above, brands must also keep an eye on the latest features of social media. Be sure to be the first to try it. Because the latest social media features are part of your brand’s marketing strategy to always be the first to attract the attention of the audience. (ipung.net)