Email marketing is still one of the most used and most successful marketing tools. And with over 3.8 billion active users – it’s no wonder that marketers are putting a lot of effort and resources into email campaigns.
Unfortunately, almost 90% of collected email addresses are incorrect, so if you’re not seeing any success from your email efforts, it’s time to rethink your strategy and start looking into email verification.
Email verification software is a solution that helps you identify and correct typos, misspelled addresses and pinpoint temporary emails. It’s a software with numerous benefits, but today, we’ll focus on three key pros of email verification.
Increased ROI of Email Campaigns
As we mentioned, your email campaigns might not be yielding results you want because your lists aren’t good enough.
Having a clean people finder email list, without incorrect, invalid or duplicate addresses means your emails won’t be landing on deaf ears anymore. You’ll be able to reach the right people, at the right time, and start seeing results from your campaigns. Meaning you’ll be able to get qualified leads which can easily be converted into customers.
Since you’re now reaching the right people, you’ll be able to learn more about their interests and wishes. This means that you’ll be able to create campaigns that will delight them, keep them returning and happy with your business.
Not to mention that using an email verification tool will save you time and money on list housekeeping.
More Reliable Email Metrics
You can’t really trust the metrics that come from a list that hasn’t been truly verified. At the moment you’re probably looking at high bounce and drop rates, and low open and click through rates.
All of this is about to change when you start using an email checker. You’ll be able to see accurate results, and you’ll have a foolproof way to assess the effectiveness of every single campaign you launch.
Improved Safety and Sender Reputation
Your sender reputation is very important because it helps you avoid spam and junk folders, and land straight into primary inboxes without any issues. This reputation is heavily affected by bounce rates, unsubscribers, and spam reports.
All of these usually happen to email marketers who are using unfiltered and unverified email addresses for their campaigns. When your list is validated, your emails will end up in correct inboxes and your reputation will improve.
Increasing your reputation also means that you won’t be risking potential bans from email service providers, which could completely compromise your entire business.
Email verification tools have many more benefits than these three, but for starters it’s enough for you to know that you can increase your email marketing ROI, get more reliable and accurate metrics, while improving safety and your sender reputation.
But, we believe that you shouldn’t just take our word for how good email verification tools actually are, so we do recommend that you look for the most suitable option and give it a test run. This way, you’ll see for yourself how email checkers can help you and your business in the long run,.