A coffee a day keeps the grumpy away! Take that second cup of espresso and boost your productivity on National Espresso Day.
A QR code menu has been one of the most effective implementations of the technology, offering customers an easy way to order digitally. It’s also a chance for cafes to showcase coffee selections, pastries, treats, bread, and cakes.
The great thing about using a QR code menu is that it can be updated to include National Espresso Day specials without printing another batch of QR codes. With a dynamic QR code, cafes can update the information in the menu to redirect customers to the most updated menu QR code.
If you’re a cafe and want to join the celebrations of National Espresso Day, here are the creative uses for QR codes on this special day.
1. QR code on latte arts
Latte art is getting popular these days, showing even the most complicated shapes and patterns and the finest lines. If latte arts can show a portrait, they can surely show QR codes!
When scanned, these QR codes can redirect customers to a page where they can follow the cafe on their social media pages. The QR codes can also lead customers to a video campaign about National Espresso Day and the lively coffee culture.
Perhaps, QR codes on latte art can even show the processing of coffee — from farm to cup! This way, customers have a better engagement in their coffee experience at the cafe.
2. QR code on coasters
Another popular way to incorporate QR codes for cafes is through coasters! To celebrate National Espresso Day, the QR codes can offer customers a free pastry or complimentary drink on their next visit.
Offering a free product they can claim on their next visit encourages customers to return to the cafe, increasing returning customers and building a loyal customer base. In the long run, this means boosting sales performance.
Once scanned, the QR code becomes invalid after scanning to prevent customers from reclaiming the complimentary drink or treat. The information can be updated with a dynamic QR code when serving the same coaster to the next customer.
3. QR codes for customized orders
To make the National Espresso Day celebration more special, allow customers to customize their orders. Whether they like to add another shot of espresso or get two pumps of heavy cream, have customers generate a QR code for their orders before coming to the cafe.
Customers can present the QR code generated at the counter to ensure all their customization requests are noted. This way, their drinks come out just as they’d like.
For bigger cafe chains with a mobile app, add a QR code generation option on the menu that customers can trigger before coming to the shop. For small community cafes, a QR code generator can create a customized URL with the cafe’s domain name.
The key to unlocking the QR codes for customized order features on National Espresso Day is choosing an advanced QR code generator with options for customization, tracking, and more.
4. QR codes on expresso packing
For coffee lovers that prefer to get their caffeine fix at home, QR codes on the packaging of espresso products are also an excellent integration of the technology. The best part is that QR codes on the packaging can lead to many different sources!
Whether redirecting to an online store, showing a product demo to get the best brew, or communicating a video of the work put into coffee, QR codes’ versatility can create plenty of possibilities for the espresso manufacturer.
Instead of placing all this information in the packaging, a QR code can keep them embedded in one single file. By using one element, packaging design can be more uniform and include more critical details like nutritional value, ingredients, and more.
Final thoughts
Engage with your target customers during National Espresso Day and boost sales inside your café and restaurant.
