A startup needs more than just a great idea to succeed. The most successful entrepreneurs know that it takes hard work, dedication, and resources to make a concept come to life. But what exactly does a startup need in order to get off the ground? It needs to be known by its customers. And who are the customers? Folks of the 21st century.
These people are different in their habits and demands. So, displaying banners or sending commercial texts and emails is an old game. People want visuals. They want to witness what you’re offering them with their own eyes and even with good graphics and sound quality.
What you need to gain customers’ faith can be 3D animation, a high-resolution camera, a good-quality microphone, a passion for working beyond limits, and, of course, expertise in this field. But are these the only things you’ll need? Let’s dive deep into the topic.
Why Is Video Marketing Vital for Startups?
It’s difficult for a startup to make its place in a world of millions of well-known competitors. As a startup initiator, you just want to be known by your potential customers, and that is the first step towards progress.
Video marketing allows you to do that. If you do it well, you can achieve phenomenal milestones within days. With proper content marketing, you can win the customer’s belief that you can serve them right.
Top 6 Must-Follow Video Marketing Strategies for Startups
After I’ve established that your startup requires video marketing, let’s look at some video marketing strategies for startups.
1.Use 3D Animation in Your Videos
You would be amazed to know that 3D animation is more powerful than your regular videos. It explains exactly how your product works. It simplifies everything for customers. And simplicity is the queen of the 21st century. While making everything clear with animation, you can win customers’ hearts.
Your next question might be where and how to avail of these 3D animation services. Yes, you’re welcome to ask this question, as not every entrepreneur is an expert in these 3D animation techniques, even though there are no apparent reasons to be concerned about it.
There are various 3D animation studios ready to help you with your content marketing. The services of a 3D animation studio will help you animate the workings of your product and make videos without humans if you’re weary of facing the screen.
2.Add Some Personal Touch to Your Videos
Show your customers what and how you’re doing inside your company. This personal touch can be a staff video or a customer-staff interaction. It can also be a business dinner or lunch or something made specifically for your customers.
In any case, your staff should be familiar with your customers. It creates a human bond and keeps people faithful to the business. It also helps them become regular buyers.
3.Share Your Brand Story via Video Marketing
Inspire them with your success stories. When people get motivated, they pay you off. How? By buying your products. Haven’t you seen tutors selling their courses and telling people their own success stories? Of course, you have.
You can also do the same. Tell them your brand story, who you are, and where you came from. Also, tell them how you will serve them in the future.
4.Show Some Video Testimonials of Your Customers
The best way to make them believe that you have the right product to sell is to show them what others say about you. It’s a great step ahead. Even before buying online, customers check the reviews first. Just imagine how influential it would be to add reviews via videos!
When advertised on social media, these customer review videos will produce magical results in your sales. By keeping this strategy up, every customer will be a long-term buyer if your product quality is good.
5.Add Some Value through Live Videos
Going live with your customer one-on-one is an edge for you. It’s a competitive advantage if your competitors are not doing this. And even if they are already into it, do something extra. Go a step ahead and do giveaways.
You must have seen a lot of social media influencers doing this. Well, it’s not just for them. Any new startup can take advantage of this opportunity and go live with its audience. It will steadily increase your sales graph, and people will be more engaged with your business.
If you do this regularly at a specific time, they will even wait for you to come online. Isn’t it amazing? Indeed, it is. It’s just like people waiting outside a supermarket on sale days.
6.Sales and Bonus Videos
Give your customers something extra and tell them right away. Make it limited as well. Create scarcity and make them feel they will miss a fortune by missing your sale. How can you do this effectively?
Without a doubt, it’s video marketing. A lot of brands are already doing this. Being a startup, your business shouldn’t waste a minute and use this bonus technique of giving bonuses and having sales.
Where to Do Video Marketing?
There are numerous social media platforms where you can market your video ads. TV is also an option, but most customers are on social media today. Still, make room for your competitors and advertise on television.
Here are a few media channels where you can market your video content.
- TV Channels
Up until now, you have had enough insights into why and how you should strategize your video marketing as a startup builder. Still, let’s have a quick review. Avail the services of a 3D animation studio, giving a personalized touch to your videos by revealing the inside of your company or business.
Show customer reviews in your videos, tell your brand story to your customers and have live, one-on-one videos to add more value. Giving some bonuses and sales via video marketing also benefits your sales.
Following all these strategies to make your marketing videos and spread the word via different media channels, your startup will soon become a progressive business, just like any of your competitors.