GIFs, which were once deemed immature and unprofessional, are now a fully acceptable, and often necessary, element of social media and social media marketing. In this article, we will dig deeper into the history of GIFs and the ways in which they can spice up your social media marketing!
What are GIFs?
GIF (graphic interchange format) is a file format that can store both static and animated images. They might be clips from a film or show, or they can be something you created yourself. They are mainly soundless videos that loop for a few seconds.
While GIFs aren’t new, they are a popular social media trend right now and something you should care about if you want to stand out on any social platform.
4 Reasons to Use GIFs on Social Media
If you are still unsure whether to include them or not in your marketing strategy, we have put together a list of reasons why you should use GIFs on social media!
1.GIFs Are Appealing
If a picture is worth a thousand words, how much is a GIF worth? GIFs easily pique the interest of viewers since they are a loop of content.
But that’s not all: GIFs are easy to relate to, which means they’re easy to share on social media. Every social network now prioritizes visual content in the news feed, so users are more likely to notice and share your content.
2.GIFs Are Easy to Edit
Do you know how to make a GIF? All you need to edit a GIF are some good pictures or videos and a GIF maker such as Flixier or GIPHY. In a couple of minutes, your content can already be on your social media platforms, therefore, GIFs are a time-efficient type of content to include in your media strategy.
3.GIFs Convey Emotions
When you utilize GIFs in marketing, you can blush, smirk, cry or even roll your eyes in the cyberspace. Even if you are not in direct contact with your audience, you can approach them in a similar fashion.
Therefore, if your branding takes a light-hearted approach to customer relations, GIFs are an excellent tool for accentuating this and interacting with customers on an emotional level. You may include them into Facebook comments, Twitter responses, emails, and other forms of direct communication.
4.GIFs are Mobile Friendly
GIFs and mobile phones are inseparable entities. Especially as GIFs play automatically on mobile, while videos shared on Twitter or Facebook open in a new window or app.
With nearly 80% of consumers watching social media on mobile, this is a major win.
If you include them next to your written content, GIFs might help you keep your audience’s attention for a longer period of time.
Spice Up Your Social Media Channels and Edit GIFs with Flixier!
If you don’t know how to edit a GIF, we have just the solution for you. Flixier is an excellent tool for creating GIFs online. The GIF maker tool works in your browser and allows you to cut out bits of a film or combine images to create engaging, attractive, or useful GIFs with only a few clicks.
And if you want to speed up the process, you might even give it a try to the video to GIF feature: all you have to do is choose a video to work on and convert it to a GIF first!