Promotional items are the best way to make your company the talk of any trade show that you attend. However, if you go with a non-useful or boring promo item, your efforts will soon fall apart. To help you succeed, here are six hot promo items that can help your company stand out at trade shows in 2022 (and beyond):
1. Tote Bags
Trade shows can be stressful. You’re constantly taking business cards, promo items, documents, and more as you run from booth to booth. With a quality tote bag, however, making the most of a trade show becomes much easier. You’re able to make your brand visible to all showgoers if you give out promotional tote bags with your brand emblazoned on them. You can buy tote bags in bulk for an incredibly affordable price point, making them that much more attractive to companies who want to launch a successful business promotional marketing campaign on a budget. Tote bags are easy to design in a fun, striking fashion as well!
When you’re at a trade show, networking is often your number one priority. If you have your phone out all the time to get contact info and information, some older business people will see your actions as rude. To avoid this, and to be more casual during your networking efforts, having a physical notepad to gather information with can be a godsend. Give out branded notepads at your trade show, and people will start having your company’s logo branded into their minds (even if it’s on a subconscious level). Just make sure you go for notepads that are filled with quality paper, so you don’t make contact info harvesting a pain.
If you want to offer more than one promo item during your upcoming promo marketing campaign, having a pen/notepad combo offering available at the trade show you’re going to is highly recommended. These items go hand-in-hand and will let customers (and potential future business partners) gather useful contact information in a tactile, effortless fashion. When choosing the pen to use for your promo marketing campaign, be sure to highlight both comfort and color. Make it comfy to use, and business-casual in its style, and you’ll have a perfect pen to give out. Pens are also incredibly affordable to buy in bulk! Ask people to post their free items on social media to boost your brand’s visibility that much more!
4. Stress Balls
Even if a trade show goes fantastically, the showgoers are almost certain to feel exhausted and stressed afterward. By giving out quality, branded stress balls at the trade show, you’ll connect the target customers’ eventual moment of relaxation to your company’s brand. You’ll do a great job at starting off casual, successful networking conversations with people that come to your booth if you give out these thoughtful promo items. As you get them talking about what they are doing after the trade show to unwind, you can gain even more valuable information on where you can either relax or continue to network, once the trade show concludes.
Many business folks still use desktops at their office jobs. For this reason, a quality mousepad can be a dream come true. Giving out a solid, durable mousepad with your logo will make your company’s public visibility explode. If the person you’re giving the mousepad to is popular in the office, they may even inspire others to seek out mousepads with your company’s brand emblazoned on them. Just make sure you get mousepads that will work effectively with modern mice. They should be slick, but glossy. Additionally, you’ll want to buy any promotional mousepads in bulk (and then give away leftovers to your fellow office workers).
As an adult, you’ll understand how important a quality pair of socks is to your day-to-day comfort and stability. Thankfully, socks are also incredibly cheap to customize and create in bulk. If you want to offer wearable promo merch at your next trade show and are tired of using hats and t-shirts, branded socks are an absolutely fantastic option. Just make sure you get a variety of sizes so that every customer that wants a pair of your promo socks can join in on this sock-crazy party!
Keep Your Promo Items Attractive
With your promotional marketing efforts, you should always be aiming to give out items that are both useful and attractive. Otherwise, it will be much less likely that customers will use your promo items after the trade show concludes. The more the customer uses your product in public, the more bang you’ll get for your promotional buck.