Celebrate the versatility of pasta from all shapes, sizes, and pasta-bilities on October 25 for World Pasta Day.
The love for pasta dates to the first century AD. It has been said that Marco Polo imported pasta from China in the 1200s. And add to that, dried pasta was also famous during the 14th and 15th centuries for easy storage.
Thus, pasta has become a staple in most countries, especially Italy since it is available and affordable. And during 1998, industries maximize the promotion of this sustainable food as the pillar of the Mediterranean Diet.
Today, food industries celebrate World Pasta Day to commemorate its benefits and versatility in the market.
Consider using a QR code menu software to streamline your services to customers during this hectic holiday.
Marketing strategies
Fun marketing strategies allow you to draw more customer traffic to your restaurant and boost your sales and profit.
Look at these best deals as your marketing strategy for World Pasta Day.
Run a month-long pasta special
Instead of just running a restaurant on this regular holiday, consider extending its span by a month. A month-long pasta special is a great marketing strategy that extends the length of your promotional schedule.
For instance, you can offer different pasta recipes in a month. Include these pasta recipes in your menu QR code and online ordering page. Customers can quickly scan and browse your interactive menu QR code to place an order and pay.
Your customers can choose what kind of pasta they want to order and easily add it to their carts.
Offer discount vouchers
Giving discount vouchers to your regular customers for World Pasta Day is also feasible. It can entice customers to dine in at your restaurant because of the discount coupons they gathered.
You can also generate a discount coupon QR code to allow your customers to get pasta meals at a discounted price.
Send out newsletters and email notifications
Inform your target customers about the dinner specials in your restaurant, all for World Pasta Day. You can lure them by sending out the new menu recipes on your online ordering page.
For instance, you can send your menu QR code that redirects customers to the online ordering page of your restaurant. They can easily browse through the menu and see what the available pasta recipes you have for them.
They can visit your brick-and-mortar restaurant to place their pasta orders themselves. They can also pay through the online ordering page for contactless and cashless transactions!
Highlight the pasta specials
While customers crave pasta dishes, entice their cravings by highlighting the best-selling pasta recipe on your restaurant website.
You can use the QR code menu software feature where you can tick the option box highlighting and featuring a pasta recipe on your home page.
For instance, you can highlight your Aglio e olio recipe on a restaurant website and tag it as your chef’s favorite.
Aside from that, you can also use the feature to highlight other menu items that your customers want to try out.
There are limitless instances you can do to highlight the best items in your menu to attract and entice the pasta cravings of your customers.
Final thoughts
Sounds fun, right? Create pasta-tastic tactics in inviting customers to dine at your restaurant during World Pasta Day.
These marketing strategies will help you in boosting customer traffic and sales. It is suitable for your branding and your business’s growth.
