Mobile banking on the rise in Austria
Ever since the COVID-19 pandemic struck the world, all countries had to accommodate themselves to new restrictions. This in turn also led to changing consumer habits as people discovered new ways to handle their work, their shopping, and even their finances from home.
The same is true for mobile banking in Austria. Traditional banking services are giving way to applications, with more and more Austrian citizens downloading and using apps.
Without further ado, here are some of the best examples of mobile banking apps in Austria collected by a notable UX agency!
The best UX solutions in mobile banking apps – Take note!
N26
By showing cards to users instead of lists, N26 is one of the best examples of a transparent mobile banking app in Austria. Instead of seemingly unending lists of features and information that only serve to discourage users, N26 improves readability by progressively showing the info their users need to know.
Each card contains a brief description of the financial product and is illustrated with simple pictures. All essential benefits are immediately shown, and users are free to organize these cards as they see fit, further improving the ease of use of the app.
Raiffeisen Mein Elba
Another great example of a mobile banking app with one of the best readability in all of Austria. Traditional banks were prone to overwhelm their users by flooding them with all kinds of unstructured information all at once. Instead, Raiffeisen Mein Elba uses a UX design technique known as progressive disclosure: grouping different bits of information and presenting them in smaller portions.
This way, users are progressively getting the information they need, allowing them to complete actions more quickly and frustration-free.
Bank Austria
This mobile banking app in Austria chose to innovate by enabling the online storage of its users’ accounts. It is closely linked to OCR (Optical Character Recognition) technology which is used to make payments easier and quicker by identifying and scanning IBAN numbers.
Bank Austria’s app essentially allows users to keep receipts at the end of each purchase. This is especially useful for returning products, accounting purposes, or certifying a guarantee. The scanning process can all be handled from within the app and invoices can be retrieved from it at any time.
Bank Austria Mobile Geldböse
A mobile banking app that makes the most of e-wallet features. Apart from traditional digital wallet elements, users can store their discount cards as well within the app. Furthermore, when users make a purchase through the app to one of Bank Austria Mobile Geldböse’s partners, a percentage of that transaction is transferred back to the account associated with that card.
BAWAG PSK Klar
A prime example of implementing statistical statement features in a mobile banking app. BAWAG PSK Klar’s application allows users to see and analyze all their finances within one transparent framework, such as savings, spending habits, and debts. In short, they help their users understand their own financial decisions by educating them with the right interface.
This user experience creates positive feelings within customers who in turn will be more inclined to be loyal to the bank’s services.
Erste George
One of the best examples of a trendy user interface implemented in a mobile banking app. With a minimalist and playful, engaging interface, Erste George shows just how much it can pay off to replace the colder color palette used by traditional banks. It’s not just about entertaining users: it’s also about making the whole process more transparent and reducing the efforts needed to understand each step.
Colors are also used to differentiate different categories and options within the app, offering a perfect combination that represents the vibrant colors of the company while serving the interest of its users.
Easybank
One of the best ways to incorporate useful notifications in a mobile banking app. It can be a risky element in any UX design, as users usually aren’t big fans of being overwhelmed by constant notifications all day. However, if these notifications serve a clear purpose, instead of being just extra bits of information, it’s a completely different story.
Easybank also allows users to decide what kind of features they want to be notified about, which is a further good example of letting users make minor, but useful customization decisions.
Other UX elements missing from mobile banking apps in Austria – Untapped opportunities
While there are certainly some excellent examples of mobile banking apps in Austria that follow the latest UX trends, this doesn’t mean that aren’t any strategies left to target consumers with. Mobile banking is still a growing market with many untapped opportunities such as:
- Gamification elements
- Virtual assistants
- Map-based transactions
- Built-in banking keyboards
- Incorporating third-party solutions (improving offers, meeting larger-scale demand more easily)
