We are all well-aware that there are multiple factors or pillars on which you can initiate your business. Whatever business you do, whatever be your trait; branding, marketing, and packaging are a few important aspects that you will have to consider at all cost. There is no denying the fact that branding also has a few aspects that should be kept in mind by the business owner. One of the most important factors of your branding is logo creation.
Having a logo that speaks for your services and products is something of high value. In this blog, we are going to have a look at some aspects of brewery logos. We will consider all the factors such as the size, contrast, color, type, and other things. So, if you own a brewery or even if you are starting out a new business related to beer, then this blog will be of a great help to you. The ultimate guide for your beer branding to help in establishing and making your business big.
- Understand your product better
If you have mastered the art of brewing and have formulated a great product, we suggest you should understand your product better. And if you do it in the initial phase itself, things can get better. For every business person, there comes a time when they have to go through this process. Therefore, like any other good business person, you should understand what you are selling. The best way to do this is ask yourself a few questions. Start by “What are you making?”, then, “Who are your target customers?”, then “How will they buy it?”
- What’s the product you are selling?
These three questions can significantly help you with understanding the trick to brand your product better. So, firstly, get your team and know what are you selling? Is it German, English, or American? Is it lager or Ale? And a few more specific to beer questions.
- How are you going to steer people into buying your product?
Then comes who your customers are and how you will steer them to buy your product. That’s a tricky thing because there are already a lot of local and global competitors in the market. The global establishments have a good inventory and people already know what these brands are serving. So, you will have to play on edgy terms and have to highlight the USPs of your product.
- How will your customer buy the product?
To understand this, you will have to know about the nature of your customers. This is going to be an exhaustive process where you will need resources and probably people helping you in obtaining stats. You will have to consider all the factors to determine whether your customer is buying beer online or relying on the local distributors. In this you will also have the stats about average selling of beer from online portals and offline methods. You will then get a chance to make a better plan for branding.
- Decide your packaging
Okay, so once you have done all the above-mentioned things, it’s time to make some decisions on packaging. Beers have two options that are widely chosen; either it is sold in bottles or in cans. Yeah sure, there are big brands who sell their beer in both of these but doing that in the initial phase can be highly exhaustive and can take up a lot of resources from your budget. Making this decision is also important from the branding point of view because the dimensions of a bottle and a can are very different.
- Go for designing your bottle
Now, the very next step from here is to design your bottle better and in such a way that you can create a buzz in the market. Surely there are multiple methods by which you can promote your beer; but the authentic ones are not that helpful. Yes, free samples and word-of-mouth are going to help you a lot but that will take a lot of money and time. So, the next thing that can brand your product quickly and largely is the logo and bottle design. Now, just hypothetically, think that you want to brew your beer in bottles and then sell them.
But even this is not going to be easy for you because there are again a lot of things to be considered in this. Designing your bottle is not just shaping it and selling them away. You will have to decide the type, imagery, color, style, and other factors. This step will require time and your attention.
- Labeling your beer
Once you have executed all the above steps correctly, it is time that you can now start labeling your beer. Have you ever seen a coach logo or one that’s on a uniform? How relevant and important these logos are. They not only determine the place you are coming from but also create a picture of it. And the same thing will happen in your beer bottles too. If you are labeling your beer in the right way, it means you are communicating with people and sending across a message about your existence.
That’s how you will start getting attention! That’s how you also get to know what all things are missing from your brand’s point of view. It gives your beer not just a name but so much more than that.
- Fine print and design
Every detail that you put into your beer bottle or packaging, there is a plus point for you in that. Now, you can take it this way; when you put up a label on your bottle, that represents your brand. How? When you put a label, there usually is a name, image, style, text, and graphics on the backside. This is what you see usually because that’s the rule every brand has been following. But when you put in all these things make sure to go through them properly because addition. It’s true that not everyone reads about it, but what if someone does?
While most people consider the front side to be exceptional, we would suggest that you put in the net contents too. That way you will inject a sense of satisfaction in your consumer. They will have comfort knowing what they are consuming. And this can account for a good marketing strategy.
- Think about the packages as well
Now, there are very few people who take a single bottle or even two bottles. You will see people who go for a pack of 6 or more. So, if you are thinking about just the bottle; there are chances that you might lose out on many things. So, take out time and work on your complete packaging too. It will be very crucial because if this is done right, people will be comfortable in holding 6 or 12 bottles together, it will give you an edge over others.
This is a guide that can help you in evading the problems that the previous business people or your competitors have faced. Also, if you are stuck with getting a good custom logo, there are many websites from where you can get the service. Be it a brewery logo or a cafe logo there are extensive options available. Or you can look for a logo maker who can help you with this.