Tracking your results is one of the best methods to demonstrate value, whether you’re working for a customer, your supervisor, or simply yourself.
What is your process, then?
Setting a goal should be your first step. What goal are you pursuing? You’ll frequently be given the assignment of improving site traffic or site conversions.
You’ll need a tool that keeps track of those figures in order to achieve this, and Google Analytics is that tool.
What is Google Analytics?
For the purposes of marketing and search engine optimization (SEO), Google Analytics is a web analytics service that offers data and fundamental analytical capabilities.
The service is part of the Google Marketing Platform and is free for anyone with a Google account. The performance of websites is tracked and visitor information is gathered using Google Analytics.
Google Analytics is used to monitor website performance and gather information about visitors. It can help organizations and digital marketing expert figures out where most of their users come from.
It is determining the success of their marketing activities and campaigns.
It also tracks goal completions (such as purchases and adding products to carts), discovers patterns and trends in user engagement, and obtains other visitor information such as demographics.
How does Google Analytics operate?
In order to track user behavior, Google Analytics employs “page tags” to gather information from each website visitor.
Google Analytics can then generate customizable reports to track and visualize data such as user count, bounce rate, average session duration, sessions by channel, page views, goal completions, and more.
Features make it possible for data to be collected, analyzed, monitored, visualized, reported on, and integrated with other applications.
- Data monitoring and visualization tools, such as motion charts, scorecards, and dashboards that show changes in data over time;
- Data manipulation, filtering, and funnel analysis;
- Application program interfaces (APIs) for data collecting
- Intelligence, anomaly detection, and predictive analytics;
- Personalized reports for audience behavior, acquisition, and conversion;
- Sharing and conversation through email;
Google Ads, Google Data Studio, Salesforce Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google Ad Manager, and Google Search Console connectivity are just a few of the additional products that are integrated.
The Google Analytics dashboard allows users to save profiles for numerous websites like I’M REKO and view details for pre-defined categories or choose custom metrics to display for each website.
What Makes Google Analytics Useful?
You may discover more about your website’s performance and user engagement with Google Analytics.
Google Analytics gives you a broad overview of your customers’ behavior, what they’re searching for, and whether your company is meeting their demands.
The most typical advantages are:
- It can be used in a variety of digital settings, including websites and mobile applications.
- Your Google Ads account and Google Analytics account can be linked.
- Depending on your requirements, you can set unique goals and bespoke reports.
- In this approach, you can monitor particular data based on your industry.
Metrics of Google Analytics
Users can monitor up to 200 different metrics with Google Analytics to assess the effectiveness of their websites.
These are some of the most common digital marketing KPIs, while some may be more important to some firms than others:
- User: A user is a distinct or new website user.
- Rate of Bounces: the proportion of visitors who just looked at one page. These users only caused one request to be sent to the Google Analytics server.
- Season: the collection of visitor interactions that take place throughout a 30-minute activity window.
- The average length of a session: How long a typical visit lasts on the website.
- The proportion of new sessions: the proportion of first-time visitors to a website.
- Page count per session: The number of page views per session on average.
- Goals are achieved: The number of visitors that carry out a specific, desired action. Another name for this is a conversion.
- View of pages: Number of pages viewed overall.
Google Analytics is a platform and free website tracking tool that gathers information on how visitors use your website.
Google Analytics organizes the data after it is gathered into simple-to-read interactive reports, which is what we can see on the site.
As a result, Google Analytics is essential for your online platform.