One of the most complex parts of freelancing is figuring out the best ways to get your name out into the marketplace. In fact, for many gig workers and full-timers, not marketing themselves properly ultimately leads to failure.
However, there is no need to miss an opportunity to do what you’re good at. With a few simple tips, you could find new or specialized ways to introduce yourself to countless prospects and customers. Freelancer marketing is becoming quite common in the modern economy as people diversify their income sources. Here are five ways that produce the best results:
1. Create a Professional Website
The internet is the phonebook of the 21st century. If anybody needs virtually anything, the first thing they usually do is a search on their phone, tablet, or laptop. A freelancer must get their service/product out among potential clients ASAP. A quality website will allow owners to showcase what it is they do and make contact and conversion much easier.
2. Develop a Strong Social Media Identity
More and more business is being done via social media these days. But this type of presence takes time to develop. You don’t just hop on to a brand new account and start adding thousands and thousands of followers every day.
Ways to get started include participating in trending conversations and topics, creating and sharing content, and searching for people who require the services you offer.
3. Create an Impressive Online Portfolio
There is no better freelancer marketing technique to get people to see your work than putting it on full display. Not only could this be a page on your website, but you can also create other standalone landing pages for it.
You can do mockups if you don’t have much (or anything) in a portfolio. Just clarify if you haven’t worked for the brands you use in a mock one.
4. Develop Marketing Partnerships and Collaborations
Working together with other freelancers, either introducing your services to another audience or performing joint services (such as lawn care and pressure washing or a personal trainer and a nutritionist), is another freelancer marketing favorite of many.
5. Get Out There and Pitch Your Services
There are numerous ways to go about this. You can craft personalized cold emails or calls to specific clients. You can send out a mass email marketing message. or seek help from Hectic™. Just find what works best for your business and go with it.
Freelancer Marketing Doesn’t Have to Be a Chore
So many business owners find themselves dreading the marketing/advertising aspect of their jobs. But the fact is that if you discover which techniques you’re best at, it can be quite enjoyable.
Perhaps face-to-face networking with freelancers in similar or related fields provides the newest business opportunities. Maybe you are a skilled blog writer or affiliate marketer. Whatever you get the best results with is what you should focus your time and budget around.