There are a number of ways to become a digital marketer, and there is no one right way. Many digital marketers start their journey from a traditional marketing role before they specialise but there is no specific background or experience required as such to be a successful digital marketer. You only need to master a specific skill set. Many digital marketers start their careers as copywriter, influencer, webmaster etc.
Read on to learn what are the basic steps to learn digital marketing and how to become a digital marketer. If you already have a degree in digital marketing, consider doing a Master of Science in Digital Marketing or MSc digital marketing.
- Learn Digital Marketing Fundamentals
One of the first steps towards becoming a digital marketer is by learning some technical competencies — SEM, SEO, social media marketing, analytics, advertising, email marketing etc. Besides understanding these technical elements, there are certain soft skills that every digital marketer should possess — good speaking skills, confidence, leadership, strong and effective writing skills etc.
- Learn How to Use Key Digital Marketing Tools
The more digital marketing tools you learn to use, the easier it is to become a digital marketer. Google analytics, Google ads are used by digital marketers to measure and manage the performance of marketing campaigns. SEO tools — SEMrush, Moz, Ahrefs etc are also key to becoming a successful SEO analyst. It gives marketers the ability to explore keywords that are relevant, check the backlinks to pages, analyse the SEO used by competitor’s, identify related keywords etc. To gain some experience with email marketing, try exploring the email campaigning tools like SendGrid or MailChimp to gain invaluable insights into the world of digital marketing. Knowledge of customer relationship management (CRM) is also excellent.
- Build a Digital Marketing Portfolio
Building a marketing portfolio is equally important for one to get noticed. Even if you don’t have direct work experience, your portfolio should feature the results and projects you have learnt till date and practised. When you have your materials together, arrange them and describe the processes and creative solutions you have used at each step to finish the project. This should highlight the skills and creative inputs and insights you have used and are good at. Your online presence is also a part of your creative portfolio. Use your online presence to demonstrate your voice, professionalism and creativity. If you like your social media accounts private, consider making one as a passion project — it could be a blog for recipes, photography, or any other creative activity you’d like to showcase.
- Good communication skills
Good communication skills are very important in digital marketers as they have to spread impactful messages, build relationships with their users, and establish trust in order to be successful. The motive of every digital marketer is to create an impactful message they can deliver in a clear, concise, and interesting manner.
Enrol today to get started as a digital marketer.