Everyone loves ice cream, which is probably why there are so many ice cream parlors popping up all over town! From new and fancy ones that let you add a gazillion toppings to your sundae and pull out all the stops – yes, we’re talking about the viral crazy shakes – to quaint little ones that transport customers back to their childhood.
And while there seem to be customers for all of them, there’s no hiding that the competition is strict, and making sure that your ice cream store does well is no easy feat! But that’s where promotion and marketing come in – and it’s strategizing in these areas that will help take your ice cream store to the top!
Confused? Here’s how you can promote your ice cream store in 2022:
- Make use of flyers
Ice cream’s a classic, there’s no arguing that. And what better way to market a classic than by using a classic advertisement medium itself? Yes, you guessed it – we’re talking about flyers!
Not only do flyers allow customers to keep information handy with them at all times, but if designed right, they can also be incredibly attention-grabbing without bordering on being overwhelming. You can use your flyers to advertise your ice cream store across the town – simply put them up on bulletin boards, have them distributed along with the morning paper, or even have stacks kept at counters for shops and offices. Remember, the more your ice cream store’s visibility, the higher its customer base will be.
And if you’re worried about not nailing the design, then you can always design flyers using PosterMyWall’s small business flyer templates. Not only is the platform easy to use with a good user experience, but it also allows for effective advertisement creation at a low cost, all without compromising on quality!
- Get Instagram Famous!
Social media has a power of its own, and among the many platforms that lie within it, Instagram is by far one of the most powerful. Not only does Instagram define the trends of tomorrow, but it also has the ability to make or break a business due to its model of high user engagement and content-sharing.
You can promote your ice cream parlor by collaborating with influencers in your locality to hack into their following, putting out attractive Instagram posts that pull people towards your ice cream and to help build a relationship between your ice cream brand and the customer. Once you’ve got a loyal following on your own page, then it’s all about regular content sharing and engagement!
- Get on a Food App
2022 is all about technology – and even the food that we eat seems to have caught up. While ice cream parlors are traditional establishments, people are increasingly using food apps such as Uber Eats, Grubhub, and Postmates to make their daily dining decisions.
By enlisting your ice cream store on a food app – or two – you can effectively multiply your customer reach as well as open up new avenues for revenue. For instance, delivery could be a possible area to venture into! And not only that, but food apps give you the ability to create loyal customers that keep coming back due to the analytical nature of data that can be subtracted.
With an unlimited amount of customer insights on your hand, you can easily achieve not only growth for your ice cream store but also retention by retargeting your past customers time and time again from multiple channels!
- Hold Competitions
Ice cream and fun belong in the same sentence, which is why holding fun competitions to promote your ice cream store is a great idea! Not only will this generate buzz in the community, but once word of mouth increases, you’ll also see greater customer traction.
Competition ideas include a ‘make-your-own’ ice cream flavor contest, an eating competition where customers have to finish a dish in under a minute or so, and a ‘guess-the-taste’ competition. You can also advertise these contests through social media, SMS, and other marketing channels for maximum reach!
So, if you’re looking to promote your ice cream store in 2022, then these tips and tricks are your saving grace! Just remember to adjust each tip according to your business model and to let your own creativity shine through.
