Which app other than the Facebook family has been downloaded over a billion times? Which is the fastest growing social media network in Australia? Which social media app is opened multiple times a day by users? Which app is used for more than 23 hours each month by users?
It’s TikTok.
Whichever corner of the world you live in, you must have heard of TikTok. What many business owners do not realise is that TikTok is also for businesses just like Facebook and Instagram are. As a business owner, you need to be on TikTok.
Having said that, TikTok is different and what works on other platforms isn’t likely to work here. This is why you need to have a unique marketing strategy to achieve success on this platform. Here are a few TikTok marketing tips to help you succeed:
- Authenticity Matters
If you are used to the curated, prettied-up, unoriginal content on other social media networks, you are in for a shock.
Users on TikTok crave authenticity. They want original content. They want to feel connected.
Trying to pose as a know-all will quickly send your content to the bottom of the pile. If you want to connect to the users, your content has to be raw. Any hint of curation or any type of preachy content is unlikely to win you followers or likes.
You should check out the app multiple times a day to find more about what kind of content works there. Also, follow some of the popular business channels to understand what they are doing right and how you can use their strategies for your own business.
- Connect with Users
Like other social media platforms, you need to connect with users to get the most out of this platform. Maintaining a passive presence isn’t going to work here.
The very structure of this platform also makes it relatively easy. After all, you’re only supposed to create 15-second videos and if you want to go more in-depth, you could also extend it to a 60-second video.
Make sure you provide a lot of value. Also, reply to comments and connect with influencers in your space. Comments are a great way for you to explain things or communicate with users.
- Keep Track of Trends
There is no other platform where trends matter as much as they do on TikTok. Everyone is after the latest trend.
It could be a particular type of prank or a new song or some kind of audio or some kind of collaboration or a particular type of reaction video or a hashtag challenge or any other such unique thing. It is one of the most unique quirks of this platform.
Participating in a trend will help you grow your follower count and increase the chances of your content going viral.
- Connect with Influencers
You should be putting in every effort you can to grow your brand organically on the platform but if you want to accelerate the growth, there is nothing better than connecting with other influencers. There are thousands of micro-influencers who are affordable and will go a long way in helping you stand out to increase your follower count, brand mentions and other relevant metrics.
Final Thoughts
Overall, TikTok is here to stay. This short format video platform has quickly become the fastest growing social media platform in recent years and is a genuine contender to Facebook and Instagram.
Most Internet users in the age group of 13 to 29 are on TikTok. If that is the demographic you’re targeting, you should be on TikTok too. The above-mentioned marketing tips should help you grow your account and if you do it right, it won’t be long before Tiktok users are thronging your business.
